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1

Fiscal Decentralisation: What Does the International Experience Suggests

Nauman Reayat¹, Iftikhar Ahmad², Jehanzeb Khalil¹, Dr. Tariq Rahim³

¹Department of Political Science Abdul Wali Khan University Mardan, Khyber Pukhthunkhwa, Pakistan

^2.Pakistan Institute of Development Economics (PIDE), Islamabad, Pakistan

¹Department of Political Science, Abdul Wali Khan University Mardan, Khyber Pukhthunkhwa, Pakistan

³ Institute of Development Studies (IDS), Agriculture University Peshawar, Pakistan

nauman381a@gmail.com; iftikhar@pide.org.pk; jehanzeb.regi@gmail.com; trdaudzai@yahoo.com

Abstract: World has turned into a global village where every country has the opportunity to benefit from other’s best practices. This study presents review of international practices for fiscal resource distribution. Study presents experiences both from the developed as well as developing countries to provide grounds for an amicable resource distribution mechanism. It was noted that developed countries are concerned about equity and equalization while the developing countries, due to lack of resources, generally are aiming at the formula transfers to ensure stability in provincial budgets. Thus this exercise provides an opportunity to assess available alternatives and possibilities.

[Nauman R, Iftikhar A, Jehanzeb K, Tariq R. Fiscal Decentralisation: What Does the International Experience Suggests. Life Sci J 2014;11(7s):1-10]. (ISSN:1097-8135). http://www.lifesciencesite.com. 1

doi:10.7537/marslsj1107s14.01

Keywords: Fiscal Decentralisation; Vertical Imbalance; Horizontal Imbalance; Formula Transfers; Equity; Efficiency.

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2

Evaluation of Development and Land Use Change Effects on Rainfall-Runoff and Runoff-Sediment Relations of Catchment Area of Simly Lake Pakistan

Muhammad Shahid ¹, Hamza Farooq Gabriel ², Amjad Nabi ³ Sajjad Haider ^{4 ,} Shaukat Ali Khan ⁵, Syed Muhammad Ali Shah⁶

¹ Postgraduate Student at National University of Sciences and Technology (NUST), Islamabad, Pakistan

² Associate Professor at National University of Sciences and Technology (NUST), Islamabad, Pakistan

³ Principal River Engineer at Ministry of Water and Power, Pakistan

⁴ Associate Professor at National University of Sciences and Technology (NUST), Islamabad, Pakistan

⁵ Assistant Professor at National University of Sciences and Technology (NUST), Islamabad, Pakistan

⁶ Postgraduate Student at National University of Sciences and Technology (NUST), Islamabad, Pakistan

shahidbaloch@ymail.com

Abstract: Evaluation of land use changes and their effects on hydrology of a watershed is necessary for excellent planning and management of water resources. The present study gives information to determine the effects of land use changes on rainfall-runoff relation and runoff-sediment relation in humid subtropical zone. For this study Simly watershed has been selected which has experienced fast land use changes due to development activities. Simly watershed is located in Margalla Hills Islamabad, the capital of Pakistan. Based on rainfall-runoff relation two periods1983-1994 and 1995-2012 were selected for comparison of land use changes effects. The objectives of the study were to determine land use changes during 1992, 2000 and 2010 and analyse the effects of these land use changes on Rainfall-Runoff relation and Runoff-Sediment relation. Double Mass Curve with trend curve was used to determine land use changes effects on Rainfall-Runoff relation and Runoff-Sediment relation. . It can be observed from the results that in humid subtropical zone where the change in rainfall can be ignored land use changes may be deemed as major factor for increase in runoff and sediment. Due to changes in land use the rainfall-runoff relation and runoff sediment relation were changed. The slope trend curves of annual and monsoon moths’ rainfall-runoff mass curves and runoff-sediment mass curves were higher for period 1995-2012 as compared with period 1983-1994. It indicates more runoff and sedimentation occurred during 1995-2012. If development activities continue with this pace the reservoir will be silted up to its designed dead storage much earlier than the expected life of 63 years. In order to reduce sedimentation deforestation and urbanization should be reduced in the Simly catchment.

[Shahid M, Gabriel, H.F, Nabi Amjad, S.Haider, S.A. Khan. Evaluation of Development and Land Use Change Effects on Rainfall-Runoff and Runoff-Sediment Relations of Catchment Area of Simly Lake Pakistan. Life Sci J 2014;11(7s):11-15]. (ISSN:1097-8135). http://www.lifesciencesite.com. 2

doi:10.7537/marslsj1107s14.02

Keywords: Land Use Change; Double Mass Curve; Sediment, Rainfall, Runoff.

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3

Asymptotic behavior of an anti-competitive system of rational difference equations*

A. Q. Khan¹, M. N. Qureshi¹, Q. Din²

¹Department of Mathematics, University of Azad Jammu & Kashmir, Muzaffarabad, Pakistan

abdulqadeerkhan1@gmail.com, nqureshi@ajku.edu.pk

²Department of Mathematics, University of Poonch Rawalakot, Pakistan

qamar.sms@gmail.com

Abstract: In this paper, we investigate the global behavior and rate of convergence of following anti-competitive system of rational difference equations: , where the parameters  and the initial conditions  . Some numerical examples are given to verify our theoretical results.

[A. Q. Khan, M. N. Qureshi, Q. Din. Asymptotic behavior of an anti-competitive system of rational difference equations. Life Sci J 2014;11(7s):16-20]. (ISSN:1097-8135). http://www.lifesciencesite.com. 3

doi:10.7537/marslsj1107s14.03

Keywords and phrases: Rational difference equations, stability, global character, rate of convergence.

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4

A Family of Weighted Mean Based Optimal Fourth Order Methods for Solving System of Nonlinear Equations

Saima Akram, Moin-ud-Din Junjua, Nusrat Yasmin, Fiza Zafar

Centre for Advanced Studies in Pure and Applied Mathematics,

Bahauddin Zakariya University, Multan, Punjab, 60800, Pakistan

nusyasmin@yahoo.com

Abstract: Solving system of nonlinear equations is a problem of great importance in engineering sciences. In this work, we present a family of an optimal fourth order convergent root finding methods for solving nonlinear equations. We also extend our special cases to solve system of nonlinear equations. Numerical tests are performed for the presented methods in comparison with previous methods of this domain to signify the importance of the new methods.

[Saima Akram, Moin-ud-Din Junjua, Nusrat Yasmin, Fiza Zafar. A Family of Weighted Mean Based Optimal Fourth Order Methods for Solving System of Nonlinear Equations. Life Sci J 2014;11(7s):21-30]. (ISSN:1097-8135). http://www.lifesciencesite.com. 4

doi:10.7537/marslsj1107s14.04

Keywords: System of Nonlinear Equations, Fourth Order, Optimal, Weighted Mean, Iterative Method.

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5

Transformational recession of industrial production in the Republic of Kazakhstan, and the reasons beyond it

Yekaterina Shishkina

University of International Business, Almaty, 050010, Kazakhstan

kairat_phd@mail.ru

Abstract: This article demonstrates a transformational recession of the industrial production and structural shifting within the industry of the Republic of Kazakhstan for the period from 1990 till 2010. The recent changes will also be analyzed in this article.

[Shishkina Y. Transformational recession of industrial production in the Republic of Kazakhstan, and the reasons beyond it. Life Sci J 2014;11(7s):31-34]. (ISSN:1097-8135). http://www.lifesciencesite.com. 5

doi:10.7537/marslsj1107s14.05

Keywords: Republic of Kazakhstan; transformational recession; GDP; industrial production.

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6

Theory and methodology of accounting

Sariya Baimukhanovna Baimukhanova

Kazakh National University named by Al-Farabi, 050040, Almaty, Kazakhstan

kairat_phd@mail.ru

Abstract: The main purpose of the research is the verification of the importance of knowledge of the theoretical and methodological bases of arrangements for accounting, which contribute to correct and perceptual unity, and therefore their application in practice. The interconnection of the theory of accounting with practical application is analysed. The research demonstrates the theoretical and methodological diversity, reviews different points of view, gives arguments for and against. The originality of the research lies in obtained scientific results, where the conceptual apparatus of the research has been formed in order to deepen and link together theoretical and practical knowledge.

[Baimukhanova S. B. Theory and methodology of accounting. Life Sci J 2014;11(7s):35-40]. (ISSN:1097-8135). http://www.lifesciencesite.com. 6

doi:10.7537/marslsj1107s14.06

Keywords: Methods; approaches; accounting practice; accounting system; analysis.

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7

The condition of developing political culture of Kazakh high school students

Zhubakova Saule¹, Baimenova Botagoz¹, Li Yelena²

1 - PhD, the associate professor at the department of social pedagogics and self-knowledge of the Eurasian National university named after L.N. Gumilev, Munaitpassov Street, 5, Kazakhstan, Astana, 010000, 87774740269 zhubakova.saule@mail.ru

2 - PhD, the associate professor Kostanay State Pedagogical Institute, psycho-pedagogical faculty

Abstract. In the article the results of ascertaining experiment reflecting a real condition of the educating process on political culture of seniors at modern schools of Kazakhstan are presented. Authors of the article in detail analyze political life of Kazakh society, the reason of decrease in the level of political culture of the population in the country and growth of its patriarchate. On the basis of the offered model of education of political culture and the carried-out research with students, the level of a development of this phenomenon was defined, and readiness of teachers for implementation of ideological and political education of younger generation is defined.

[Zhubakova Saule, Baimenova Botagoz, Li Yelena. The condition of developing political culture of Kazakh high school students. Life Sci J 2014;11(7s):41-47] (ISSN:1097-8135). http://www.lifesciencesite.com. 7

doi:10.7537/marslsj1107s14.07

Key Words: political culture, ideological and political education, political socialization, civil society

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8

Development of integration formation determines the integration principle of convergence

Dametken Turekulova¹, Berik Beisengaliyev², Bekarshin Zhumanova³, Fariza Dosmambetova⁴, Nazgul Syrlybayeva⁵

¹ Doctor of Economics, Kazakh University of Economics, Finance and International Trade, Head of Department Management, Astana, Kazakhstan

² Doctor of Economics, Kazakh University of Economics, Finance and International Trade, Professor Department Management, Astana, Kazakhstan

³ Candidate of Economic Sciences, Associate Professor, Head of Department of the Kazakh University of Technology and Business, Astana, Kazakhstan

⁴ PhD, Associate Professor of «Economics» Caspian State University of Technology and Engineering, Aktau, Kazakhstan

⁵ Candidate of Economic Sciences , Associate Professor, Department of «Finance» Kazakh University of Technology and Business, Department of Business Technology, Astana, Kazakhstan

kairat_phd@mail.ru

Abstract: This article describes the development of education and considered integration defines the principle of integration of convergence.

[Turekulova D, Beisengaliyev B, Zhumanova B, Dosmambetova F, Syrlybayeva N. Development of integration formation determines the integration principle of convergence. Life Sci J 2014;11(7s):48-51] (ISSN:1097-8135). http://www.lifesciencesite.com. 8

doi:10.7537/marslsj1107s14.08

Keywords: Economic; integration; convergence; EU; UCB

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9

Optimization of fastness and tensile properties of cotton fabric dyed with natural extracts of Marigold flower (Tagetes erecta) by pad-steam method

Shahnaz Parveen Khattak¹, Shabana Rafique¹, Tanveer Hussain² and Bashir Ahmad³

¹College of Home Economics, University of Peshawar, Pakistan

²National Textile University, Faisalabad, Pakistan

³Centre of Biotechnology and Microbiology, University of Peshawar, Pakistan

Email: bashirdr2001@yahoo.com

Abstract: A new approach was investigated for appraising the fastness properties while maintaining/ upgrading the tensile strength of 100% cotton, light weight fabric samples, dyed with natural colourant of Marigold flower (Tagetes erecta). Various dyeing formulas planned with the aid of different dyeing auxiliaries utilized as mordants, cross linkers, finishing agents and UV absorbers were applied by pad-steam (two-bath-two-stage) dyeing procedure. All the recipes were exercised both as pre and post treatments. Pretty yellow fabric samples resulted from the experiments having better colour fastness, enviable K/S value and adequate tensile strength. Some of the mordants (such as FeCl₃ and Al₂(SO₄)₃) produced samples of darker shades, entirely different from the yellow colour. The presence of CuSO₄ in the dyeing recipe produced sample with bright yellow shade. This mordant was excelled by all other dyeing auxiliaries in enhancing not only the colourfastness but also presenting greater colour strength (K/S value). Post treatment of a reactive UV absorber based on oxalinilide (UV-SUN) and fibre-reactive UV absorber Rayosan C (heterocyclic compound) imparted very good lightfastness (6 Blue Wool Standard). Crosslinking agent Fixapret CPF, methylolation product based on glyoxalmonourein resulted in remarkable improvement in crocking and light fastness of cotton. Fixative Albafix WFF (quaternary ammonium compound) was also found effective in acquiring very good rub fast cotton samples.

[Shahnaz Parveen Khattak, Shabana Rafique, Tanveer Hussain and Bashir Ahmad. Optimization of fastness and tensile properties of cotton fabric dyed with natural extracts of Marigold flower (Tagetes erecta) by pad-steam method. Life Sci J 2014;11(7s):52-60] (ISSN:1097-8135). http://www.lifesciencesite.com. 9

doi:10.7537/marslsj1107s14.09

Key words: Tagetes erecta, pad-steam, UV absorbers, Cross linkers, tensile strength

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10

GreenNet: Agent based Game-Theoretic Domestic Cost Optimization Techniques for Smart Grid

Ayesha Afzaal¹ and Mohsin Nazir²

^1,2Department of Computer Science

Lahore College for Women University, Jail Road Lahore, Punjab, Pakistan

¹Email: ayesha.afzaal@lcwu.edu.com

²Email: mohsinsage@gmail.com

Abstract: Due to continuous increase of population, this century the old system unfortunately suffers from many problems i-e limited production of electricity, while demand is going to be higher side on daily bases. To resolve this and similar other problems a quantum leap is required to connect communication via information technology. This dive towards a new efficient technology is called Smart Grid. The central vision of smart grid is the development of smart appliances that will allow autonomous software agents, working as consumers to optimize the use of smart devices while interacting with agents at grid. Overall electricity consumption increased, resulted to increase the amount of electricity bills. Then we need efficient electricity consumption management techniques having minimum user interaction. This paper will discuss different existing methodologies used for energy optimization in smart grid and also portrays how consumer agents can reduce their electricity bills by utilizing incentives from energy suppliers. Different load prediction and game theoretic methodologies for energy management system are also discussed; at the end a novel smart home framework is proposed, which can automate the smart home by considering the energy optimization techniques. The stated system will not only reduce the co₂ emission, which is a main cause of global warming, but also reduced the cost of energy consumption for end users.

[Ayesha Afzaal and Mohsin Nazir. GreenNet: Agent based Game-Theoretic Domestic Cost Optimization Techniques for Smart Grid. Life Sci J 2014;11(7s):61-67] (ISSN:1097-8135). http://www.lifesciencesite.com. 10

doi:10.7537/marslsj1107s14.10

Index Terms: Demand response, Load prediction, Peak to average ratio, Multi agent system, Short-term load forecast.

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11

Is it construction of better laws for a real donor? - The laws on Korean ODA system

Bongchul Kim

College of Law/Division of International Studies, Hankuk University of Foreign Studies, 130-791, Imullo, Dongdaemun-gu, Seoul, Korea.

bong625@hufs.ac.kr

Abstract: Korea has development experience of transforming from one of the poorest countries to a donor country within 60 years. Many countries now expect that Korea will play a role of leading donor in international society in the future. The governmental efforts are being made to promote the Korean style projects reflecting the experiences with the economic development in the modern history. Based on the Framework Act, several major Korean ODA laws such as the KOICA Act and the EDCF Act provide different types ODA works and roles of the agencies. However, this legal framework of the Korean ODA is complicated and fragmented. The legislation concerning the purpose of ODA performances, the selection criteria of the partner countries and the ODA evaluation system should be amended in order to consistent maintenance and efficient enforcement of the Korean ODA policies with more effective legal system. Regarding the issue, Korea can consider several points of the Japanese ODA laws. Recently, the New JICA system with the amendment of the related laws combined the roles of former agencies. This reform of law produced more simplified ODA systems and procedures. The Japanese legal changes also clarified the purpose the works following the global standard. By this comparison and considerations of the points from the Japanese law, Korea can establish the one agency system or more practical control power to the CIDC with the legal reform. Certain provisions in the ODA laws for the independence from government influences are also needed. More functional or detailed provisions for more various types of Korean ODA works with NGOs or PPP projects should be established in the ODA laws.

[Kim BC. Is it construction of better laws for a real donor? - The laws on Korean ODA system. Life Sci J 2014;11(7s):68-72] (ISSN:1097-8135). http://www.lifesciencesite.com. 11

doi:10.7537/marslsj1107s14.11

Keywords: ODA, International Development, Development Law, Korean ODA Law, KOICA, JICA, EDCF, CIDC

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12

 Unrealistic Map Based Navigation System for Pedestrian

Zongsheng Wang¹ , Seon-Woo Lee² , Chang Geun Song³

^1.Dept. of Computer Engineering, Hallym University, 200-702, Rep. of Korea

^2.Dept. of Electronic Engineering, Hallym University, 200-702, Rep. of Korea

^3.Dept. of Ubiquitous Computing, Hallym University, 200-702, Rep. of Korea

 cgsong@hallym.ac.kr

Abstract: We propose an approach to create a navigation system based on a disproportionate but more intuitive cartoon map. In order to solve the disproportionate problem between a cartoon map and a conventional proportionate map, the area is split into several sections and a series of geometric pattern matching algorithms are developed to match two maps, section by section. We also present a method to determine if the user is indoors or outdoors so that our application can switch between the outdoor map and the indoor map automatically.

[Zongsheng Wang, Seon-Woo Lee, Chang Geun Song. Unrealistic Map Based Navigation System for Pedestrian. Life Sci J 2014;11(7s):73-78]. (ISSN:1097-8135). http://www.lifesciencesite.com. 12

doi:10.7537/marslsj1107s14.12

Keywords: unrealistic map, navigation system, GPS, geometric pattern matching algorithm

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13

Performance Analysis of Variable Step Size MSAGF-MMA using Positive Real Number Power of Decision-Directed Error Size

Young Hwa Jeong

Department of Information & Communication Engineering Namseoul University, 91 Daehakro, Seonghwan-eup, Seobuk-gu, Cheonan-si, Chungnam, Korea.  yhjeong@nsu.ac.kr 

Abstract: In this paper, we analyze the performance of variable step size MSAGF-MMA according to a positive real number power of decision-directed error signal size. This algorithm is designed so as to allow the adaptive blind equalization tab coefficients to be updated according to the maximum fixed step size when the decision error signal size is over a certain base value and the equalization tab coefficients to be updated according to the value of the maximum fixed step size multiplied by the power of (positive real number) of the decision-directed error size value when it is below that. As a result of a comparative analysis of the performance according to power through computer simulation, it is confirmed that the proposed algorithm has a very excellent performance in terms of residual error size as well as convergence rate compared to MMA and MSAGF-MMA. In addition, if value is smaller than 1, convergence rate gets relatively faster while the residual error size gets relatively much smaller if it is bigger than 1.

[Young Hwa Jeong. Performance Analysis of Variable Step Size MSAGF-MMA using Positive real Number power of Decision-Directed Error Size. Life Sci J 2014;11(7s):79-83] (ISSN:1097-8135). http://www.lifesciencesite.com. 13

doi:10.7537/marslsj1107s14.13

Keywords: MMA; Stop-and-Go; MSAGF-MMA; VSS MSAGF-MMA; ISI

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14

Spiritual Leadership in South Korea: A Multi-Sample Analysis of the Brokerage Sector

William D. Hunsaker

School of Business Administration, Kyungpook National University, Daegu, South Korea

hunsaker@knu.ac.kr

Abstract: This multi-sample study examined the universality of Fry’s (2008) extended model of spiritual leadership, which includes inner life and life satisfaction as new variables, within the context of South Korea’s financial brokerage sector, which is facing uncertain job security. This study supported Fry’s (2003) baseline model; however, only life satisfaction, as an extension to the theory, was supported, revealing that despite uncertainties, spiritual leadership facilitates life satisfaction. Results did not support inner life as an antecedent variable due to low reliability (alpha = .65). Notably, membership contributed almost all of the variance on organizational commitment, as compared to calling, while playing an equal impact on productivity and life satisfaction. The results revealed the challenges of translating the concept of spirituality into Korean, and also the need to examine the relationship of Confucianism to the emergence of spiritual leadership in a Korean context.

[Hunsaker WD. Spiritual Leadership in South Korea: A Multi-Sample Analysis of the Brokerage Sector. Life Sci J 2014;11(7s):84-88] (ISSN:1097-8135). http://www.lifesciencesite.com. 14

doi:10.7537/marslsj1107s14.14

Keywords: Spiritual leadership, workplace spirituality, inner life, life satisfaction, South Korea, Confucianism

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15

Does Reputation Work? Evidence from Investors’ Perception on Earnings

Jin Wook Kim ¹, Cheong Kyu Park ²

^1. School of Business, Konkuk University, Seoul 143-701, South Korea

^2. College of Business, University of Michigan-Dearborn, Dearborn, MI 48128, USA

parkacc@umich.edu

Abstract: This study investigates the effect of CEO reputation, as proxied by high-profile awards to CEOs, on investors’ predictability of earnings. Existing literature has documented that the actions of business stakeholders are affected by reputation concerns. We provide two competing theories of the CEO reputation effect on financial reporting quality: the alignment effect and the entrenchment effect. Using the approach of earnings-return association, we find evidence that, after superstar CEOs receive the high profile award, current stock returns incorporate future earnings information much more weakly than prior to the award. The results suggest that, consistent with the entrenchment effect, the reputation induces CEOs to produce lower quality financial reporting in order to avoid any repercussions from missing capital market expectations.

[Kim J, Park C. Does Reputation Work? Evidence from Investors’ Perception on Earnings. Life Sci J 2014;10(7s):89-93] (ISSN:1097-8135). http://www.lifesciencesite.com. 15

doi:10.7537/marslsj1107s14.15

Keywords: CEO reputation; earnings predictability; alignment effect; entrenchment effect

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16

Impact of Clocking Sources on Electro-Magnetic Interference in Digital FPGA Chips

Deok-Young Lee ¹, Jeong-Gun Lee ²

^1. College of General Education, Hallym University, Chuncheon, South Korea

^2. Department of Computer Engineering, Hallym University, Chuncheon, South Korea

riverlike@gmail.com

Abstract: Electro-Magnetic Interference (EMI) has been a challenging issue on the designs of a high-speed printed circuit board (PCB) and digital circuits. The EMI emitted from a chip can produce incorrect signaling due to the EM noises that change the value of signal lines routed on the chip itself or the PCB. The EMI problem becomes much more critical when the circuit speed increases. In a modern high-performance digital chip, its clock frequency is normally more than a GHz. Moreover, supply and threshold voltages have been shrunken continuously. Consequently, a digital chip is more likely to produce malfunction due to the EMI noises coupled with correct values of signals. In this paper, we investigate the EMI of a traditional digital circuit, particularly on the circuits implemented on a commercial FPGA chip. We focus on the impact of a clock frequency of a chip and an off-chip oscillator on an emitted EMI.

[D.-Y, Lee, J.-G. Lee. Electro-Magnetic Interference Impact of Digital FPGA Chips. Life Sci J 2014;11(7s):94-97] (ISSN:1097-8135). http://www.lifesciencesite.com. 16

doi:10.7537/marslsj1107s14.16

Keywords: Electro-Magnetic Interference; Digital Circuits; Clock; Oscillator

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17

The Korea-ASEAN FTA and new legal fields for their cooperation

Bongchul Kim¹, Hawon Ku², Joonpyo Lee³

^1. Professor, Hankuk University of Foreign Studies, Seoul, Korea

^2. Professor, Hankuk University of Foreign Studies, Seoul, Korea

^3. Lecturer, Hannkuk University of Foreign Studies, Seoul, Korea

bong625@hufs.ac.kr

Abstract: The Korea-ASEAN FTA have been providing favoured trade environment to the members. The FTA partners will find more and better legal tools for expanding the trades. There are many issues to consider in the FTA works such as the KIC issue in the Korean peninsula and the ODA relation. They will also see the direction of the economic cooperation in Northeast and East Asian region. Korea’s experiences on the economic development and the reform of the politics with the laws may be useful for ASEAN members to comply with international standards. The Korean trade regulations and legal standards are considered as economic resources or infrastructures. Therefore, the Korea and ASEAN members can share the Korean experiences and improve their resources and infrastructures for the common economic growth based on the FTA relation. Future legislations and amendments of the laws in the members must be done with the direction of complying with the principles of promoting cooperation, investment or exchanges. Then, they can expand the cooperation in the legal fields. The cooperation among the partners should be done step by step to maximise the effects of the FTA relation.

[BC Kim, HW Ku, JP Lee. The Korea-ASEAN FTA and new legal fields for their cooperation. Life Sci J 2014;11(7s):98-102] (ISSN:1097-8135). http://www.lifesciencesite.com. 17

doi:10.7537/marslsj1107s14.17

Keywords: Korea-ASEAN FTA, ASEAN+3, PTA, FTA-ODA policy, Trade Relevant Law

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18

Delinquency Behaviors of Households on the Residential Property Market

Kyung June Jo¹, Sang Bong Kim²

^1.Credit Bureau Business, NICE Information Service, Seoul, Yeun-deng-po150916, South Korea

^2. Department of Economics, Hansung University, Seoul, Seongbuk136792, South Korea

wisewhite@gmail.com, brainkim75@hansung.ac.kr

Abstract: In this paper, we show the reason households default on the payment for whole debts with the Dynamic Random Effect Probit (DERP) model. We employ use 32 monthly data which includes financial statements of individual borrowers and macroeconomic situations. The dependent variable of this model is a dummy variable of delinquency. Explanatory variables include residential status, incomes, and loan amounts of credit and mortgage loans with delinquency status. Macroeconomic variables are comprised of the house price index the short term interest rate, the unemployment rate, and the industrial production index. We find that the delinquency probability is increasing when borrowers live their own house. Moreover, households have willing to delay the payment duty until the price of house encountering their satisfaction.

[Jo KJ. Kim SB. Delinquency Behaviors of Households on the Residential Property Market. Life Sci J 2014;11(7s):103-106] (ISSN:1097-8135). http://www.lifesciencesite.com. 18

doi:10.7537/marslsj1107s14.18

Keywords: Dynamic random effect model; households bankruptcy; mortgage loan delinquency; house price effect

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19

Accounting for R&D Expenditure: To Capitalize or Not to Capitalize?

Cheong Kyu Park¹, Sung Gon Chung², Jin Wook Kim³

^1. College of Business, University of Michigan-Dearborn, Dearborn, MI 48126, USA

^2. Singapore Management University, Singapore 178900

^3. School of Business, Konkuk University, Seoul 143-701, South Korea

jinkim@konkuk.ac.kr

Abstract: This study investigates the effect of R&D capitalization on earnings variability. Investment in R&D plays a significant role in the world of business by leading to innovation, development, and the growth of business enterprises. However, the current accounting standards require corporations to expense the R&D costs as incurred. Accordingly, there has been a debate over the accounting treatment for such investment for decades. We calculate earnings (adjusted for R&D capitalization), as if the company’s R&D expenditures were capitalized during the period and compare it with reported earnings in financial statements. We find that earnings reported in the financial statements are more variable when R&D spending changes significantly. It implies that financial reporting under R&D capitalization provides more reliable information. The findings of this study supports the argument that we should make changes from the current accounting treatment of R&D expensing to R&D capitalization, which may provide more value-relevant and reliable information on earnings.

[Park C, Chung S, Kim J. Accounting for R&D Expenditure: To Capitalize or Not to Capitalize? Life Sci J 2014;11(7s):107-111] (ISSN:1097-8135). http://www.lifesciencesite.com. 19

doi:10.7537/marslsj1107s14.19

Keywords: Research and development; earnings variability; reliability

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20

Big Data Framework for u-Healthcare System

Tae-Woong Kim ¹, Jai-Hyun Seu ²

^1. Department of Computer Education, Silla University, Sasang-Gu, Busan, Korea

^2. School of Computer Engineering, Inje University, Obang-dong 607, Gimhae, Gyeong-Nam, Korea

jaiseu@inje.ac.kr

Abstract: Recent u-Healthcare system can measure more complicated bio signal according to both built in sensor technology and personal carrying equipments' appearance. The system has been developed to analyze bio signal at anywhere and anytime. For example, there is a system to analyze abnormality and activity of body by measuring it for 24 hours a day. The system needs long time measured and accumulated bio signal, will have bigger capacity data and atypical data structure. In this paper, we define this bio signal as big data and propose u-Healthcare system framework which services the result of analyzed big data in real time. The proposed framework includes both bio signal transmission and analysis and real time service method. It uses open standard platform for all service process from bio signal transmission to final result of bio signal analysis to make machine compatibility and data interoperability. We verify framework of promising by servicing the result of analysis in real time which is collected object movement information by acceleration sensor.

[Tae Woong Kim, Jai Hyun Seu. Big Data Framework for u-Healthcare System. Life Sci J 2014;11(7s):112-116]. (ISSN:1097-8135). http://www.lifesciencesite.com. 20

doi:10.7537/marslsj1107s14.20

Keywords: u-Healthcare; big data

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A Secure and Reliable e-Wallet using a Smart SSD

Im Y. Jung, Gil-Jin Jang

School of Electronics Engineering, Kyungpook National University, Republic of Korea

iyjung@ee.knu.ac.kr, gjang@knu.ac.kr

Abstract: An Electronic Wallet (e-Wallet) application requires a secure and reliable transaction against attacks and failures. Internet of Things (IoT) is a more vulnerable environment to e-Wallet attacks because both data and the computing environment can move along with the users. This paper proposes a secure and reliable e-Wallet application using a Smart Solid State Drive (SSD). The proposed scheme copes with the security problems inherent to a changing society, pursuing ubiquitous computing using a high-tech Smart SSD.

[Jung I, Jang GJ. A Secure and Reliable e-Wallet using a Smart SSD. Life Sci J 2014;11(7s):117-121] (ISSN:1097-8135). http://www.lifesciencesite.com. 21

doi:10.7537/marslsj1107s14.21

Keywords: Electronic Wallet; Internet of Things; Security; Reliability; Smart SSD

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Clinical Decision Supporting by Interacting User Interfaces using Ontology in Traditional Medicine

Hyunchul Jang¹, Yong-Taek Oh¹, Anna Kim¹, Jinsoon Seo¹, Sang-Kyun Kim¹, Hanmin Jung², Min-Seog Oh³, Eun-Jung Lee³, Jinsung Kim⁴

^1. Informatics Development and Management Group, Korea Institute of Oriental Medicine, 1672 Yuseong-daero, Yuseong-gu, Daejeon, 305-811, Republic of Korea

^2. Department of Computer Intelligence Research, Korea Institute of Science and Technology Information, Daejeon, 305-806, Republic of Korea

^3. Pain & Rehabilitation Center, Dunsan Oriental Hospital of Daejeon University, 75, 176 bun-gil, Daeduk-daero, Seo-gu, Daejeon, 302-869, Republic of Korea

^4. Department of Gastroenterology, Kyung Hee University Korean Medicine Hospital, 23 Kyunghee-daero, Dongdaemun-gu, Seoul, 130-872, Republic of Korea

hcjang@kiom.re.kr

Abstract: An ontology which contains diseases, involved symptoms, available prescriptions (formulas), and the efficacy by the prescriptions was built for various health care systems based on traditional medicine. An information support system was developed to test the effect of treatment support in the clinical environment by using the ontology. The result of diagnoses at a low level represented higher matching with the result of diagnoses by practitioners than the decision tree by using questionnaires, and relatively higher matching for specific diseases. In testing the system by presenting an exemplary symptom for a specific prescription, low matching was shown with the result of practitioner’s diagnosis or correct answers. However, system users were highly satisfied with the system, and there were opinions that the result was similar to their result of diagnoses and many positive reviews that the result of the system was ideal for real patients. It is expected that the information support system can be used ideally for treatment support for practitioners or as a health care system, provided that explicit description and collection of symptoms is implemented and then well reflected in the ontology.

[Hyunchul Jang, Yong-Taek Oh, Anna Kim, Jinsoon Seo, Sang-Kyun Kim, Hanmin Jung, Min-Seog Oh, Eun-Jung Lee, Jinsung Kim. Clinical Decision Supporting by Interacting User Interfaces using Ontology in Traditional Medicine. Life Sci J 2014;11(7s):122-126]. (ISSN:1097-8135). http://www.lifesciencesite.com. 22

doi:10.7537/marslsj1107s14.22

Keywords: Clinical decision support, health care, ontology, traditional medicine, oriental medicine

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The Characteristics of the Crystal of CdSe thin films fabricated by electochemical techniques

Kwang-Chul Son ¹, Soon-Chul Kwon ¹, Hyung-Won Jung ¹, Chae-Bong Sohn ²

^1. Graduate School of Information Contents, Kwangwoon University, Seoul 139-701, Korea

^2. Department of Electronics and Communications Engineering, Kwangwoon University, Seoul 139-701, Korea

cbsohn@kw.ac.kr

Abstract: CdSe thin films, using for the optoelectronic applications such as photoconductor and solar cell, have been fabricated by the electrochemical electrodeposition techniques. The cyclic votammograms were used to decide electrodeposition potential, and the electrodeposited CdSe thin films have been analyzed according to the phtoelectrochemial experiment. The crystallinity and the surface morphology have been studied X-ray diffraction (XRD) and scanning electron microscopy (SEM), respectively. From photoelectrochemical experiment, the electrodeposited CdSe thin films were grown by n-type semiconductor and flatband potential was ca. -0.4 ~ -0.46 V vs. SCE. XRD patterns were informed to be consisted of cubic crystallinity structure. SEM results showed that the sizes of grain were from 0.1 to 1.0 μm. The energy bandgaps of CdSe thin films by the cyclic and the potentiostatic electrodeposition techniques were 1.78 and 1.81 eV, respectively.

[Kwang-Chul Son, Soon-Chul Kwon, Hyung-Won Jung, Chae-Bong Sohn. The structural and optical properties of CdSe thin films fabricated by electochemical electrodeposition. Life Sci J 2014;11(7s):127-130] (ISSN:1097-8135). http://www.lifesciencesite.com. 23

doi:10.7537/marslsj1107s14.23

Keywords: CdSe; thin films; XRD; SEM; flat band

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24

Understanding the Factors Influencing Consumer Adoption of N-Screen services in South Korea

Minhee Son¹, Moon-Yong Kim²

^1. Department of Business Administration, Dongguk University-Gyeongju, Gyeongju, Gyeongbuk 780714, South Korea

^2. College of Business Administration, Hankuk University of Foreign Studies, Seoul, 130791, South Korea

moonyong@hufs.ac.kr

Abstract: This research examines what factors affect the adoption of N-Screen services. Specifically, we identify the drivers that positively influence the adoption of N-Screen services as well as the inhibitors dissuading consumers from adopting the N-Screen services. An online survey was conducted under the context of Korean consumers. The results demonstrate that perceived usefulness of N-Screen services prompts consumers’ intention to adopt N-Screen services, while the perceived (monetary and non-monetary) risks of N-Screen services are found to serve as barriers to adoption of N-Screen services. Moreover, consumer needs and traits, media and device ownership, and media usage behavior are found to have significant impact on the perceived usefulness of N-Screen services.

[Minhee Son, Moon-Yong Kim. Understanding the Factors Influencing Consumer Adoption of N-Screen services in South Korea. Life Sci J 2014;11(7s):131-135] (ISSN:1097-8135). http://www.lifesciencesite.com. 24

doi:10.7537/marslsj1107s14.24

Keywords: N-Screen services, adoption, perceived usefulness, perceived risk

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Advanced Security Framework Model for Cloud Computing Environment

Hae-Gill Choi ¹, Sung-Ho Sim ²

^1. Department of Digital Media Engineering, Kyunghee Cyber University. Hoegi-dong, Seoul, 130-701, Korea

^2. Department of Liberal Education, Semyung University, Korea

^1. hgchoi@khcu.ac.kr, ^2. shshim@semyung.ac.kr

Abstract: Cloud computing technology is a new trend of IT (Information Technology) . In this environment, all users can share their information and experience very easily. However it is hard to keep their own information such as a private data. Actually, cloud computing can be open their data and is difficult to protect the user data from the access or attack to the system. In this paper, we propose security framework model for cloud computing environments. In order to make this framework, we make a structure for each module in 3 layers, PaaS, IaaS and SaaS.

[Kharkwal G, Mehrotra P, Rawat YS. Taxonomic Diversity of Understorey Vegetation in Kumaun Himalayan Forests. Life Sci J 2017;11(7s):136-139] (ISSN:1097-8135). http://www.lifesciencesite.com. 25

doi:10.7537/marslsj1107s14.25

Keywords: Security model; Security framework; Cloud computing; Cloud computing environment

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The Cloud Learning System for Humanities

Sung-Ho Sim¹, Hae-Gill Choi ²

^1. Department of Liberal Education, Semyung University, Korea

^2. Dept. of Digital Media Engineering, Kyunghee Cyber University. Hoegi-dong, Seoul, 130-701, Korea

^1.shshim@semyung.ac.kr, ^2. hgchoi@khcu.ac.kr

Abstract: Recently cloud computing technology was introduced for many applications and system to develop high performance use, fast and convenience design and implementation environment by many researchers. Learning system also changed from this IT trends. Learning materials and its processes are changing to apply their system mechanism and process as a services. This paper aims to develop learning system in cloud computing environment. All the learning process was assign in service level to SaaS layer, and learning system platform move to IaaS and PaaS layers. This research has a target to implement Humanities lecture. It is deal with general education course such as computer and human, convergence with IT and human life. We expect proposal research can be apply to next cloud learning system to advanced learning system's performance.

[Kharkwal G, Mehrotra P, Rawat YS. Taxonomic Diversity of Understorey Vegetation in Kumaun Himalayan Forests. Life Sci J 2014;11(7s):140-144] (ISSN:1097-8135). http://www.lifesciencesite.com. 26

doi:10.7537/marslsj1107s14.26

Keywords: Cloud computing; Learning system; C-learning; Humanities lecture

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A Study of secure data management system using homomorphic encryption in defense environment

Hyun-Jong Cha ¹, Jin-Mook Kim ², Hwang-Bin Ryou ³

^1. Department of Defense Acquisition Program, Kwangwoon University

^2. Division of IT Education, Sunmoon University

^3. Department of Computer Science, Kwangwoon University

chj826@kw.ac.kr, calf0425@sunmoon.ac.kr, ryou@kw.ac.kr

Abstract: The cloud computing is a system enabling the use of information stored in data center by mobile device without any software. The Ministry of National Defense aims to building of national defense cloud computing environment as a part of Basic Plan for Information in National Defense by 2017 published in 2011. The security for personal information such as information availability should be also considered in cloud computing. The discussion about security measures is essential, especially, because the field of national defense includes military informations influencing directly to the national security. The enhancement of security, however, makes may difficult for information to be managed in real-time, resulting in limiting the use of information in real time, therefore the both security and efficiency should be considered. In this study, a homomorphic crypto system for safe search in network-centric warfare is proposed. The proposed technique allows the searching encrypted information without process of decryption, using a homomorphic cryptographic technique capable of providing service without decryption of encrypted information. The application of proposed technique ensures the safe management of information.

[Hyun-Jong Cha, Jin-Mook Kim, Hwang-Bin Ryou. Taxonomic Diversity of Understorey Vegetation in Kumaun Himalayan Forests. Life Sci J 2014;11(7s):145-149] (ISSN:1097-8135). http://www.lifesciencesite.com. 27

doi:10.7537/marslsj1107s14.27

Keywords: Defense Environment; Homomorphic Encryption; Secure data management

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Approach of Secure Smart-TV authentication using extended API

Jeong-Kyung Moon¹, Jin-Mook Kim ¹, Bong-Hwa Hong ²

^1. Division of IT Education, Sunmoon University

^2. Department of Information & Telecommunication, Kyunghee Cyber University

{moonjk, calf0425}@sunmoon.ac.kr, bhhong@khcu.ac.kr

Abstract: Smart-TV is rapidly spreading. Smart-TV is received to run apps such as scheduled, games education and a variety of services. In this case, the behavior of the app is running for the many smart-TV API. During this process, to find vulnerabilities in the Smart-TV platform to run a malicious app or content issues, and be a forged. For this reason, the management and security of the Smart-TV API has emerged as an important issue. Therefore, in this paper, in order to prevent hacking of smart-TV extension API has been fixed. This system is block illegal access of device. Also, the content is prevent from being forged and can prevent the execution of illegal Apps.

[Kharkwal G, Mehrotra P, Rawat YS. Taxonomic Diversity of Understorey Vegetation in Kumaun Himalayan Forests. Life Sci J 2014;11(7s):150-154] (ISSN:1097-8135). http://www.lifesciencesite.com. 28

doi:10.7537/marslsj1107s14.28

Keywords: Smart-TV; Platform; Authentication; Extended API; Security service

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An analysis of investment-innovation activity in Russia

Elena V. Sibirskaya¹, Olesya A. Stroeva², Oksana A. Khokhlova¹, Ludmila V. Oveshnikova¹

¹Plekhanov Russian University of Economics, Department of Statistics, Stremyanny per., 36, 117997, Moscow, Russian Federation

²Orel State University, Department of a commodity, service and commercial infrastructure, Komsomolskaya Str., 95, 302026, Orel, Russian Federation

Annotation. This article is dedicated to an interpretation of Russia’s investment-innovation activity. Innovations and investments are by their nature long-run oriented, which makes it impossible to view them apart from each other. The author demonstrates that investments play a twofold role in society: they can shape the inertial development of innovation activity or facilitate balanced development. The need for ensuring balanced investment and innovation activity has been pointed out in a whole number of federal and regional normative documents and programs aimed at stimulating economic development.

[Sibirskaya E.V., Stroeva O.A., Khokhlova O.A., Oveshnikova L.V. An analysis of investment-innovation activity in Russia. Life Sci J 2014;11(7s):155-158] (ISSN:1097-8135). http://www.lifesciencesite.com. 29 

doi:10.7537/marslsj1107s14.29

Keywords: investment-innovation activity, analysis, planning, balanced.

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Traditions as up-to-date issue of modern times

Tamara Mikhaelovna Stepanskaya

Altai State University, Dimitrov St., 66, Barnaul, 656049, Altai territory, Russia

Abstract. The article interprets notions “tradition”, “globalization”, “ethnos”, “language”, “educational space” in the context of actual problems in modern culture and art. The author announces his thoughts about interrelation of such phenomena as globalization of economy, globalization of culture, language and ethnos; describes the views of modern home and foreign scientists. It is pointed out to eternal up-to-datedness of the thoughts of Russian scientist of XVIII M. Lomonosov about interaction of cultures, about advantages of Russian language and other aspects of cultural dialogue. The facts are given which characterize tasks in the sphere of public education and the place of national languages in it in national culture of the first third of XX century. The author emphasizes the necessity of keeping and adaptation of cultural traditions to the newest historical realities for prevention of unification and smoothening of individualities of local cultures which represent wealth and value of world culture. This task can be realized by means of deepened interaction and development of relations between nations and countries on the base of dialogue of cultures.

[Stepanskaya T.M. Traditions as up-to-date issue of modern times. Life Sci J 2014;11(7s):159-161] (ISSN:1097-8135). http://www.lifesciencesite.com. 30 

doi:10.7537/marslsj1107s14.30

Keywords: tradition, globalization, development, contradiction, Russian language, ethnos, educational space

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31

About intellectual potential of the future specialists

Valentina Khamitovna Adilova, Yerlan Telmanovich Yerzhanov

Pavlodar State Pedagogical Institute, Mira Street, 60, Pavlodar, 140000, Kazakhstan

Abstract. The exploration of the intellectual potential problem requires educational intellectualization. The subject of this intellectualization is that the intellectual potential carrier is the future specialist. The potential combines the ability to perform a certain type of activity through humanitarian systems. The educational activity of this system implies creation, accumulation and systematization of the intellectual potential components for a parson to become a specialist, a professional. The intellectual potential integrity and stability are maintained by the intellectual activity principles. The intellect as the combination of intellectual abilities reflects integrally the brain activity at different intellectual levels: the common sense or experience reflected in the activity as the combination of methods of explanation and evaluation of observed phenomena; the reasoning or unstable structures of scientific knowledge, laws and principles as the skill to handle notions within the set scheme, pattern; the intelligence as the highest intellectual ability to handle notions, to study their nature, to create new types of activity.

[Adilova V.K., Yerzhanov Y.T. About intellectual potential of the future specialists. Life Sci J 2014;11(7s):162-165] (ISSN:1097-8135). http://www.lifesciencesite.com. 31 

doi:10.7537/marslsj1107s14.31

Keywords: potential, the intellect, intellectual potential, humanitarian system, intellectual activity, intellectual level, educational activity, common sense, intelligence, reasoning, future specialist .

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32

Knowledge and crisis, tolerance and competitive ability: what are the cross points?

Mikhail Grigorievich Balykhin

Moscow State University of Design and Technology, Sadovnicheskaya street, 33/1, Moscow, 117997, Russian Federation

Abstract. The modern tendencies in world and Russian education involve the tendencies-challenges. An increasing gap between the quality of education and growth of requirements to specialist's competencies has become one of them. The second tendency is the commercialization of education. The third tendency, influencing greatly on the sphere of the higher education in the whole world, is the informative transformation. The content of education will be aimed at not only acquisition of ready special-purpose knowledge, but also at the formation of creative and social competencies, and at the formation of readiness to reeducation.

[Balykhin M.G. Knowledge and crisis, tolerance and competitive ability: what are the cross points? Life Sci J 2014;11(7s):166-168] (ISSN:1097-8135). http://www.lifesciencesite.com. 32 

doi:10.7537/marslsj1107s14.32

Keywords: quality of education, competitive ability, market of educational services, innovative practices, activity paradigm, tendencies of development

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33

Municipal management and foreign institutional forms of local government

Artem Grigorievich Balykhin

Moscow State University of Design and Technology, Sadovnicheskaya street, 33/1, Moscow, 117997, Russian Federation

Abstract. Soviet scientists and government officials over a hundred years ago proved that the development of local self-government in many ways is determined by laws development of state and society. It is interesting to analyze in this context the situation and form of local government in other countries, which differ in "approximate" or in the remoteness from government, institutional and territorial organization of power, financial security, authority, volume, etc.

[Balykhin A.G. Municipal management and foreign institutional forms of local government. Life Sci J 2014;11(7s):169-172] (ISSN:1097-8135). http://www.lifesciencesite.com. 33

doi:10.7537/marslsj1107s14.33

Keywords: municipal management, local government, the model of local government, the principle of positive regulation, decentralization, deconcentration.

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Innovative person as a way to achieve globally competitive educational advantage of Russia

Grigory Artemovich Balykhin¹ and Mikhail Grigorievich Balykhin²

¹Education Committee State Duma of the Russian Federation, Okhotny Ryad street, 1, Moscow, 103265, Russian Federation

²Moscow State University of Design and Technology, Sadovnicheskaya street, 33/1, Moscow, 117997, Russian Federation

Abstract. Innovative person is the subject of all innovative transformations, as well as their active initiator and producer. According to the strategy, his abilities should incorporate the ability and willingness to continuing education, retraining, self-education, occupational mobility, ability to think critically, creativity, entrepreneurial spirit, ability to work both independently and in a team in a highly competitive environment.

[Balykhin G.A., Balykhin M.G. Innovative person as a way to achieve globally competitive educational advantage of Russia. Life Sci J 2014;11(7s):173-176] (ISSN:1097-8135). http://www.lifesciencesite.com. 34

doi:10.7537/marslsj1107s14.34

Keywords: innovative person, technological development, continuing education, competitiveness, training.

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Adaptive routing in the mechanical transport systems on the basis of knowledge

Stanislav Leonidovich Belyakov¹, Igor Naymovich Rozenberg², Marina Leontevna Belyakova³

¹Southern Federal University, Nekrasovsky Street, 44, Taganrog, 347922, Russia

²Public corporation “Research and development institute of railway engineers”, Nizhegorodskaya, 27/1, Moscow, 109029, Russia

³Southern Federal University, Nekrasovsky Street, 44, Taganrog, 347922, Russia 

Abstract. This paper investigates the adaptation of flows in mechanical transport system, based on the use of expert knowledge about its behavior. It is assumed that the examiner observing the behavior of traffic on a running system, generalizes and displays its experience by allocating subsystems with a small change in bandwidth. Thus, the overall system is represented by the collection of subnets of different capacity at different time intervals. The routing problem is to find the ways of transporting of cargo in the specified time with minimal effort. A comparative analysis of algorithms of dynamic and fixed routing is performed. A model of fuzzy temporal hypergraph is used to create routing tables. Subnet with fuzzy stable bandwidth correspond vertices of the hypergraph. Modification of the Dijkstra's algorithm is given for the case of using fuzzy temporal hypergraph. The quality of adaptation parameters of time and resource costs is evaluated.

[Belyakov S.L., Rozenberg I. N., Belyakova M.L. Adaptive routing in the mechanical transport systems on the basis of knowledge. Life Sci J 2014;11(7s):177-181] (ISSN:1097-8135). http://www.lifesciencesite.com. 35 

doi:10.7537/marslsj1107s14.35

Keywords: adaptive routing, geographical information systems, fuzzy temporal hypergraph, adaptation, mechanical.

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Routing in the conditions of uncertainty with the use of fuzzy temporal graphs

Leonid Samoilovich Bershtein¹, Stanislav Leonidovich Belyakov¹, Alexander Vitalievich Bozhenyuk¹, Igor Naymovich Rozenberg²

¹Southern Federal University, Nekrasovsky Street, 44, Taganrog, 347922, Russia

²Public corporation “Research and development institute of railway engineers”, Nizhegorodskaya, 27/1, Moscow, 109029, Russia

Abstract. In this paper the routing problem in a transport network with fuzzy parameters changing in time is considered. In this connection, the concept of fuzzy temporal graph is introduced. Which one is a generalization of a fuzzy graph on the one hand, and a temporal graph on the other hand. The incidence of graph vertices is changed in the discrete time in fuzzy temporal graph. Fuzzy temporal graph is offered to use as a model in geographical information system. The problem is analyzed and the method of allocation fuzzy temporal external stable sets is offered. The features of modern geographical information systems connected with operative mapping are considered. The model of working area of precedent of routing is entered. Procedures of a logic conclusion for estimation of affinity and degree of analogousness of precedents are described.

[Bershtein L.S., Belyakov S.L., Bozhenyuk A.V., Rozenberg I.N. Routing in the conditions of uncertainty with the use of fuzzy temporal graphs. Life Sci J 2014;11(7s):182-186] (ISSN:1097-8135). http://www.lifesciencesite.com. 36 

doi:10.7537/marslsj1107s14.36

Keywords: routing, geographical information systems, fuzzy temporal graph, degree of graph reachability, reachability time, fuzzy temporal external stable set.

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Modeling and analysis of complex systems on the basis of fuzzy graph models

Alexander Vitalievich Bozhenyuk and Larisa Alexandrovna Ginis

Southern Federal University, Nekrasovsky Street, 44, Taganrog, 347922, Russia

Abstract. The using of fuzzy directed graphs for modeling and the analysis of functioning of difficult systems is offered in this paper. The basic problems inherent in modeling of complex systems are considered here. The graphs model is described from the point of view of the tool of modeling and the analysis of complex systems, for example social and economic systems. The questions of the analysis of a complex system like finding of fuzzy directed graph vitality degree in the case, when the vitality degree is understood as a degree of its strong connectedness are considered here. The example of finding vitality degree of fuzzy direct graph is considered as well.

[Bozhenyuk A.V., Ginis L.A. Modeling and analysis of complex systems on the basis of fuzzy graph models. Life Sci J 2014;11(7s):187-191] (ISSN:1097-8135). http://www.lifesciencesite.com. 37 

doi:10.7537/marslsj1107s14.37

Keywords: complex system, fuzzy model, fuzzy graph, fuzzy way, accessible degree, fuzzy transitive closure, fuzzy reciprocal transitive closure, vitality degree.

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38

The Educational Crisis as Reflected in Russian Literature in the 20^th Century

Galina Bozhkova, Galina Frolova, Nadezhda Shabalinа

Kazan Federal University, Kazanskaya street, 89, Yelabuga city, Russian Federation

Abstract. On the threshold of the 21^st century, we are witnessing unprecedented demand for higher education, which plays one of the central and crucial roles in the modern world: education is the only “instrument” that translates any nation’s spiritual achievements; it facilitates the development of a profound and harmonious personality: a person who is capable of seeking out and mastering new knowledge, thinks creatively, and makes outside-the-box decisions, which is the keystone of the country’s future social-cultural and economic development. Thus, changes in political, economic, and social establishments define the need for reforming the entire public consciousness and, above all, education as one of the fundamental spheres of human life. The culture crisis that broke out in the early 20^th century is associated with the devaluation of common values.

[Bozhkova G., Frolova G., Shabalinа N. The Educational Crisis as Reflected in Russian Literature in the 20^th Century. Life Sci J 2014;11(7s):192-197] (ISSN:1097-8135). http://www.lifesciencesite.com. 38 

doi:10.7537/marslsj1107s14.38

Keywords: education; crisis; Russia; emigration prose; M.A. Osorgin; instructor; university; teacher; school; V. Astafiev; V. Rasputin; A. Likhanov; A. Ivanov; O. Slavnikov.

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Overview of the graphene film technologies 

Pavel Victorovich Bulat¹ and Sergei Pavlovich Lebedev² 

¹Saint Petersburg National Research University of Information Technologies, Mechanics and Optics (University ITMO), Kronverksky pr., 49., Saint Petersburg, 197101, Russia

²Joffe Physical Technical Institute, Polytechnicheskaya str., 26, St. Petersburg, 194021, Russia 

Abstract. This work`s objective is review of contemporary literature on of the graphene film technology based on silicon carbide, comparison its advantages and disadvantages with other graphene technologies, definition of the optimality conditions and growth modes, and definition of the substrate parameters to produce the graphene with high structural perfection. The graphene interest is provided, first of all, by the graphene unique physical and mechanical properties like high thermal conductivity and electrical conductivity, high mobility of charge carriers, high elasticity, Hall quantum effect, band gap adjustability etc. The mentioned properties are very attractive in the context of the material possible application as a base for nano-electronics. The literature data review has shown that the silicon carbide thermal decomposition technique can be used in commercial production of high quality graphene layers. At the same time, the optimality parameters are: temperature ~ 2000⁰С, argon atmosphere, silicon carbide oriented surface (0001). The substrate polytype is not of great importance.

[Bulat P.V., Lebedev S.P. Overview of the graphene film technologies. Life Sci J 2014;11(7s):198-202] (ISSN:1097-8135). http://www.lifesciencesite.com. 39 

doi:10.7537/marslsj1107s14.39

Keywords: graphene, silicon carbide, epitaxial growth, polytype, graphitization.

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Development of the bottom pressure calculation methods

Pavel Victorovich Bulat, Mikhail Pavlovich Bulat

Saint-Petersburg National Research University of Information Technologies, Mechanics and Optics, Kronverksky pr., 49, Saint-Petersburg, 197101, Russia

Abstract. Work is dedicated to semi-empirical and integral methods of calculating the pressure in the aircraft’s bottom region at stationary regimes. Historical information on improving the methods of calculation and mathematical models is given. The problem statement of calculating the bottom pressure is discussed. A complete set of gas-dynamics variables is formulated, which, at given installation’s geometry, completely determine the flow pattern in the bottom region. Different variants of bottom pressure calculation methods based on the concept of the dividing stream-line are reviewed. The data on the work to develop more universal methods of integral calculation are provided.

[Bulat P.V., Bulat M.P. Development of the bottom pressure calculation methods. Life Sci J 2014;11(7s):203-208] (ISSN:1097-8135). http://www.lifesciencesite.com. 40 

doi:10.7537/marslsj1107s14.40

Keywords: bottom pressure, the dividing stream-line, integral methods.

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41

Evaluation of the role of individual and external background factors in traumatization and in everyday life 

Myrzatai Abildaevich Buleshov¹, Aijan Myrzataiyevna Buleshova¹, Aidarbek Askarbekovich Yessaliyev², Abai Maratovich Jaksybergenov¹, Alma Muratovna Talgatbek³ 

¹South Kazakhstan State Pharmaceutical Academy, area Al-Farabi, 1, Schymkent, 160019, Kazakhstan

²South Kazakhstan Humanitarian Institute named after M. Saparbayev microdistrict Sever, 59-28, Schymkent, 160016, Kazakhstan

³Ahmet Yesevi Uluslararası Türk-Kazakh Üniversitesi, str. Baitursynov, 1, Turkestan, 161200, Kazakhstan 

Abstract. The scientific article considers the importance of background factors in emergence of off-the-job injuries, which factors if present increase the probability, and if absent reduce the risk level of traumatization. During the problem study, we categorized the background factors. It was found out that there is a direct correlation between individual background factors and emergence of off-the-job injuries (р <0.001). Reverse, statistically weak, and doubtful correlation between external factors and the number of off-the-job injuries was revealed. At the same time, preventive work should also consider existence of external predisposing factors.

[Buleshov M.A., Buleshova A.M., Yessaliyev A. A., Jaksybergenov A. M., Talgatbek A.M. Evaluation of the role of individual and external background factors in traumatization and in everyday life. Life Sci J 2014;11(7s):209-212] (ISSN:1097-8135). http://www.lifesciencesite.com. 41 

doi:10.7537/marslsj1107s14.41

Keywords: off-the-job injuries, background factors, risk degree, differentiation of off-the-job injuries

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Email-flooder attacks: the estimation and regulation of damage

Vladimir Vyacheslavovich Butuzov, Alexander Grigorievich Ostapenko, Pavel Aleksandrovich Parinov, Grigory Aleksandrovich Ostapenko

Voronezh State Technical University, Moskovsky prospect, 14, Voronezh, 394026, Russian Federation

Abstract. The article considers the theoretical damage function for an information telecommunication system attacked with the help of the Email-flooder malware. Besides, it discusses the dynamics of damage at different stages of attack depending on the actions of attacking subject and attacked object. The authors suggest ways to regulate damage by changing object’s parameters. These ways are based on the obtained analytic expression. Moreover, the authors suggest using management efficiency indicator based on integral damage estimation.

[Butuzov V.V., Ostapenko A. G., Parinov P.A., Ostapenko G.A. Email-flooder attacks: the estimation and regulation of damage. Life Sci J 2014;11(7s):213-218] (ISSN:1097-8135). http://www.lifesciencesite.com. 42 

doi:10.7537/marslsj1107s14.42

Keywords: damage, Email-flooder, flood attack, management.

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Theoretical analysis of the electoral processes in sociology

Vladimir Fedorovich Kovrov

Bashkir State University, Zaki Validi str., 32, Ufa, 450074, Bashkortostan, Russia

Abstract. Electoral processes are undoubtedly interesting to study since such social processes can help to retrace the character and speed of social transformations, and the features of new social values. That is why one of the main tasks for electoral sociology is to study these transformations which influence the behaviour of those who take part in the electoral processes and their political choice. As a rule, the studies concerning the electoral processes contain only procedures and final results, but do not explain the theoretical notions which form a basis for the methodological foundation, its conceptual framework and the features of consciousness changed by it. Today, the scientific world has a task to conceptualize the problem used in the deep interpretation of experience, which became history, and the monitoring of current electoral events.

[Kovrov V.F. Theoretical analysis of the electoral processes in sociology. Life Sci J 2014;11(7s):219-221] (ISSN:1097-8135). http://www.lifesciencesite.com. 43 

doi:10.7537/marslsj1107s14.43

Keywords: electoral processes, electoral behaviour, electorate, electoral sociology.

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Internationalization in high education

Akmaral S. Magauova¹, Bakhitzhamal O. Arzanbaeva², Meruyert Y. Zhanguzhinova², Bahyt E. Atymtaeva², Akbope A. Raimkulova², Aigul T. Iskakova³, Aynash S. Nauryzbaeva⁴, Balnur R. Kаrabalaeva⁴

¹Director of the Representation of Universities of Cyprus in Kazakhstan, Yesenberlin Street, 155/193, Almaty, 050007, Kazakhstan

²Almaty Humanitarian Technical University, Tole Bi Street, 109, Almaty, 050012, Kazakhstan

³Kazakh National Pedagogical University named after Abay, Dostyk Street, 13, Almaty, 050010, Kazakhstan

⁴Kazakh National Academy of Art named after T. Zhurgenov, Panfilov Street, 127, Almaty, 050000, Kazakhstan

Abstract. The article describes one of the most important contemporary trends for social evolution – internationalization. This term is used for higher education and includes such characteristics as the mobility of students and teachers, the internationalization of curricula, the establishment of regional and international networks of educational institutions and relevant problems of education quality. The authors trace the internationalization peculiarities in the higher educational institutions of the Republic of Kazakhstan under the principles of the Bologna Declaration. The article shows the influence of the internationalization of higher educational institutions on the integration of the Republic of Kazakhstan into the common education area. Besides, it shows the influence of internationalization on training highly-skilled, competitive, in-demand specialists.

[Magauova A.S., Arzanbaeva B.O., Zhanguzhinova M.Y., Atymtaeva B.E., Raimkulova A.A., Iskakova A.T., Nauryzbaeva A.S., Kаrabalaeva B.R. Internationalization in high education. Life Sci J 2014;11(7s):222-225] (ISSN:1097-8135). http://www.lifesciencesite.com. 44 

doi:10.7537/marslsj1107s14.44

Keywords: Education, internationalization, integration, globalization, mobility, quality of education, common education area, human capital, competitiveness, specialist.

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Higher education system in the republic of Kazakhstan in the context of the credit system of education

Akmaral S. Magauova¹, Kaliyabanu M.Kertayeva², Bakhitzhamal O. Arzanbaeva³, Meruyert Y. Zhanguzhinova³, Meruyert Sh. Tuyakbaeva⁴, Rysgul S.Kokebayeva⁴, Saule K.Arkabaeva⁴, Rysgul Sh.Bekbergenova⁴

¹Director of the Representation of Universities of Cyprus in Kazakhstan, Yesenberlin Street, 155/193, Almaty, 050007, Kazakhstan

²Eurasian National University named after L.N. Gumilev, Mirzoyan Street, 2, Astana, 010008, Kazakhstan

³Almaty Humanitarian Technical University, Tole Bi Street, 109, Almaty, 050012, Kazakhstan

⁴Kazakh National Technical University named after K.I. Satpaev, Satpaev Street, 127, Almaty, 050013, Kazakhstan

Abstract. This article discusses the urgent problems of the credit system implementation in higher education institutions of Kazakhstan as the most important tendency for joining the Republic of Kazakhstan to the world educational environment. The role of the Ministry of Education and Science (MES) of the Republic of Kazakhstan (RK) on the development of the legal framework for implementation of the credit system of education in higher education institutions of the country is shown. The authors carried out the conceptual and terminological analysis, revealing similarities and differences in the used terminology that unfold the nature of the credit system of education, its objectives and features, as well as implementation guidelines. The authors justify the effect of the credit system of education on the quality of the educational process organization in higher education. The article emphases the importance of implementation of the credit system of education in the training of future specialists, geared toward the international labor market.

[Magauova A.S., Kertayeva K.M., Arzanbaeva B.O., Zhanguzhinova M.Y., Tuyakbaeva M.S., Kokebayeva R.S., Arkabaeva S.K., Bekbergenova R.S. Higher education system in the republic of Kazakhstan in the context of the credit system of education. Life Sci J 2014;11(7s):226-228] (ISSN:1097-8135). http://www.lifesciencesite.com. 45

doi:10.7537/marslsj1107s14.45

Keywords: education, credit system of education, students’ mobility, integration, internationalization, individual educational path, academic freedom, ECTS.

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The increase of tax administration effectiveness, as a factor of shadow sector validation and growth of economic security

Khaibat Magomedtagirovna Musaeva^1,2

¹FGBOU VPO «Dagestan State University», Gadzhiev St. 43, Makhachkala, 367025, Republic of Dagestan, Russian Federation

²FGBOU VPO «Financial Academy under the Government of the Russian Federation», the North Caucasus branch, Dzerzhinsky St. 21, Makhachkala, Republic of Dagestan, Russian Federation

Abstract. The approaches to tax control organization, used in Russian Federation and in foreign practice, are studied. The tendencies of change of global experience in tax administration organization and tax risks control are investigated. The problems of tax evasion were studied from the viewpoint of impact on state security threat. The problems of fiscal performance at regional level are analyzed, and the evaluation of impact of shadow sector on the economic stability of the Federation constituent is provided (at the material of Dagestan Republic). It was revealed the necessity to strengthen the interdepartmental interaction of tax administrators with other executive authorities in the process of execution of control measures. It was substantiated the reasonability to extend the usage practice of indirect methods of tax base computation in tax control organization. It was suggested a complex of recommendations, aimed at the improvement of tax administration and better tax collection, as a factor for security increase of Russian Federation and its regions.

[Musaeva K.M. The increase of tax administration effectiveness, as a factor of shadow sector validation and growth of economic security. Life Sci J 2014;11(7s):229-233] (ISSN:1097-8135). http://www.lifesciencesite.com. 46

doi:10.7537/marslsj1107s14.46

Keywords: taxes, validation, shadow sector, tax evasion, tax control, effectiveness, approaches, tax administration, world's practice, Russian Federation, region, Dagestan Republic, withholding, added value tax, economic safety.

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Interaction of teachers and students as a condition of self-development of students in educational institution

Seraphima Valerianovna Osipova, Olga Borisovna Botalova, Magziia Shaihimovna Kunanbaeva and Elena Aleksandrovna Vedilina

Pavlodar State Pedagogical Institute, Pavlodar, Republic of Kazakhstan

Abstract. The authors explain the possibilities of application of results of scientific research of the problem of teachers and students interaction as a condition of their self-development in high educational institutions. Essential characteristics of this process are provided, main components of students' self-development are presented, conditions for realization of students' interaction in teaching and educational events are described. Content and methodical apparatus of the article are oriented on involvement of students in interaction with teachers.

[Osipova S.V., Botalova O.B., Kunanbaeva M.S., Vedilina E.A. Interaction of teachers and students as a condition of self-development of students in educational institution. Life Sci J 2014;11(7s):234-237] (ISSN:1097-8135). http://www.lifesciencesite.com. 47

doi:10.7537/marslsj1107s14.47

Keywords: interaction, self-development, subject, student.

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History of base pressure experimental research 

Nikolay Vasilevich Prodan 

Saint-Petersburg National Research University of Information Technologies, Mechanics and Optics, Kronverksky pr., 49, Saint-Petersburg, 197101, Russia 

Abstract. In a series of three articles a review on the studies of separated flows in the vicinity of the aircraft’s bottom parts , as well as of the nozzle devices with a break in generating line. These researches have been carried out since the early 50s of the last century. Definitions to the bottom pressure and bottom areas of various types are given. The problem statement of the study of separated flow in a channel with a sudden stream expansion is described. The history of the experimental research on the dependence of the bottom flow in the channel on the design parameters and conditions of the environment is discussed. Paid the attention to publications on the definition of flow‘s physical pattern in the channels and ejectors. The links to all important works in this domain are provided. The review will be useful for professionals, who work on the development of new high-speed transportation systems.

[Prodan N.V. History of base pressure experimental research. Life Sci J 2014;11(7s):238-241] (ISSN:1097-8135). http://www.lifesciencesite.com. 48 

doi:10.7537/marslsj1107s14.48

Keywords: bottom pressure, bottom resistance, separated flow, flow with sudden expansion.

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History of bottom pressure oscillations researches 

Nikolay Vasilevich Prodan 

Saint-Petersburg National Research University of Information Technologies, Mechanics and Optics, Kronverksky pr., 49, Saint-Petersburg, 197101, Russia 

Abstract. This paper presents a review of experimental studies of low-frequency oscillations, which may occur at the bottom area of supersonic flow. The papers, in which low-frequency oscillations were first discovered, are provided. The concept of quasi-stationary oscillations, developed by Soviet authors is discussed. Provided the information about the various phenomena (acoustic, vortical, turbulent, consumed), which cause pulsation of bottom pressure. The primary hypotheses about the excitation of low-frequency oscillations are discussed. The most important information about the regimes of bottom pressure low-frequency oscillation in the canal is provided.

[Prodan N.V. History of bottom pressure oscillations researches. Life Sci J 2014;11(7s):242-245] (ISSN:1097-8135). http://www.lifesciencesite.com. 49 

doi:10.7537/marslsj1107s14.49

Keywords: bottom pressure, low-frequency oscillations, relaxation oscillations, consumable mechanism for oscillations maintaining.

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Some results of the research system-synchronous modern dialect of the Tatar language 

Ferits Yusupovich Yusupov and Irina Sovetovna Karabulatova 

Kazan Federal University, Tatarstan str, 2, Kazan, 420021, Russian Federation 

Abstract. This article analyzes the study of modern dialects of the Tatar language. The authors were carried out dialectological expeditions over the years of various regions of residing Tatars. The authors have drawn parallels with the different groups of Turkic languages. The specific layer is highlighted in the diasystem, which we nominally call as oguzizms. They belong to archaism category and have the anachronistic character. Their presence in all specific systems shows that these forms were frequently used, but later they were superseded by “rival” forms. It seems probable that these forms were derived from old-Kipchak language. Nowadays they are considered as the old-Turkic layer of origins. The authors provide new classification parameters to allocate Tatar dialects.

[Yusupov F.Y., Karabulatova I.S. Some results of the research system-synchronous modern dialect of the Tatar language Life Sci J 2014;11(7s):246-] (ISSN:1097-8135). http://www.lifesciencesite.com. 50 

doi:10.7537/marslsj1107s14.50

Keywords: Turkology, Tatar language, modern dialect, Classificatory features of dialects, verb

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About system of cases in Turkic languages: synchronic and diachronic aspects

Marhaba Tursunova¹, Shara Mazhitayeva¹, Zhandos Smagulov¹, Yeldos Tuite¹, Bektursyn Kaliev¹, Zhanar Rustemova¹, Gulbaram Khamzina², Zhanar Talaspaeva²

¹Karaganda State University named after academician E.A. Buketov, Kazakhstan

²North Kazakhstan State University named after M.Kozybaev, Kazakhstan

Abstract. The article is devoted to the question of a genitive case in modern Turkic languages in comparative-historical aspect. There is in the article analyzed the general prominent features for a genitive case in Turkic languages which is proved by an analyzed language material. The description of features of a genitive case on the basis of researches on kypchak, oguz, bulgar, karluk, and uigur-oguz groups of languages are considered phonetic variants of the terminations of the given case, history of their development, and also some features in separate languages. With the purpose of revealing of the general features, distinctions and features of a genitive case in Turkic languages materials are resulted of monuments of ancient Turk writings, and also are presented data on historical grammar of Turkic languages.

[Tursunova M., Mazhitayeva S., Smagulov Z., Tuite Y., Kaliev B., Rustemova Z., Khamzina G., Talaspaeva Z. About system of cases in Turkic languages: synchronic and diachronic aspects. Life Sci J 2014;11(7s):251-255] (ISSN:1097-8135). http://www.lifesciencesite.com. 51 

doi:10.7537/marslsj1107s14.51

Keywords: Turkic languages, comparative morphology, case terminations in Turkic languages, ancient Turkic language, modern Turkic languages, comparative-historical researche.

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Improvement of corporate foundry planning system by choosing the effective cost unit 

Natalia Anatolyevna Zharina, Lilia Raifovna Mullina, Lenar Nurgaleevich Shafigullin, Albina Nurgaleevna Shafigullina 

Naberezhnye Chelny Institute (branch) of Kazan (Volga) Federal University, pr. Mira 68/19, Naberezhnye Chelny, 423810, Russia 

Abstract. The paper demonstrates the need for improving the existing corporate foundry planning system in the context of total quality management by implementing the effective cost unit. It reveals the importance of qualimetrics approach for development of effective casting quality factors. According to the suggested approach a system of technical and economic indicators which can be used for corporate foundry planning has been developed and validated.

[Zharina N.A., Mullina L.R., Shafigullin L.N., Shafigullina A.N. Improvement of corporate foundry planning system by choosing the effective cost unit. Life Sci J 2014;11(7s):256-258] (ISSN:1097-8135). http://www.lifesciencesite.com. 52 

doi:10.7537/marslsj1107s14.52

Keywords: foundry, corporate planning, cost unit, quality, qualimetric index

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Customs duty as the basic customs payment: features of legal regulation

Yerulan Azhimetov

International Kazakh-Turkish University named after H.A. Yasavi, Department of Theory of State and Law, Sattarhanov, 29, Turkestan, Kazakhstan

Abstract. Stable execution of a profitable part of the state budget in many respects depends on maintenance of completeness and timeliness of payment of customs payments, the basic place among which is occupied with the customs duties. Multifunctionality of the customs duties speaks various scientific approaches to its essence. It is considered as non-tax income of budgetary system, as a kind of customs payments, and as the tool of customs-tariff regulation of the foreign trade activity. Thus there is a debatable question on its distinctive features and the legal nature. Now strongly pronounced there is a fiscal value of customs payments, and in crisis conditions fiscal function of customs authority amplifies, which is negatively reflected in a problem of foreign trade development. In this connection the role of customs administration of the budgetary system incomes increases, which is based on providing the observance of the customs and the control over full and timely payment of customs payments. Realization of powers of customs authority should not restrain the rights and legitimate interests of the persons transferring goods through customs border of the Republic of Kazakhstan and responsible for customs payments in this direction [1]. Addressing in judicial authority for permission of the customs disputes, managing subjects win almost half of affairs, the most part of which concerns customs taxation, including customs duties payment.

[Azhimetov Y. Customs duty as the basic customs payment: features of legal regulation. Life Sci J 2014;11(7s):259-263] (ISSN:1097-8135). http://www.lifesciencesite.com. 53 

doi:10.7537/marslsj1107s14.53

Keywords: state budget, customs duties, customs-tariff regulation, administration of budgetary system incomes

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Image-bearing system of a city as predicted direction of tourist business’ development in future

Ekaterina Vladimirovna Baikova¹ and Elena Sergeyevna Loseva²

¹The Yuri Gagarin State Technical University of Saratov, Polytechnique str., 77, Saratov, 410054, Russia

²Russian State University of Tourism and Service, Glavnaya str., 99, village Cherkizovo, 141221, Pushkin district, Moscow region, Russia

Abstract. The article considers opportunities of creation of new perspective way of development of tourist business. The idea is based on creation of new routes sharing the same theme of historical buildings’ decoration. Town-planning systems, in the author’s opinion, must popularize the image basis of city architecture, the notions and conceptual models are applied which relate to the system of wildlife images consciously or unconsciously used in artificial environment of closed and open spaces.

[Baikova E.V., Loseva E.S. Image-bearing system of a city as predicted direction of tourist business’ development in future. Life Sci J 2014;11(7s):264-267] (ISSN:1097-8135). http://www.lifesciencesite.com. 54 

doi:10.7537/marslsj1107s14.54

Keywords: image system of the city, tourist business, artificial environment, biomorphic images, biomorphic images structures, image modeling.

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The development of universal model of accounting system of small and medium business is based on modern computer technologies

Saltanat Kenzhebaevna Baydybekova, Bahit Orazbekuli, Askar Amangeldinovich Adamov, Raihan Kundashevna Turysbekova, Aida Dosmuhambetovna Tolegenova, Farruh Allahverdievich Gadzhiev, Janna Imashevna Assanova

Zhetysu State University named after I. Zhansugurov, Zhansugurov Str., 187А, Taldykorgan, 040000, Republic of Kazakhstan

Abstract. Economic effect of the introduction of an automated accounting system takes one of the first places in the activities of small and medium-sized businesses today. This is achieved through optimization of accounting and obtain operational and analytical information that leads to an overall efficiency of business enterprises. Software is used on 1C: Enterprise, in most cases in Kazakhstan which has managed to prove itself as a reliable and efficient, user-to-date product. Automated accounting system can accelerate the processing of accounting data, which in turn leads to improved management of the enterprise as a whole.

[Baydybekova S.K., Orazbekuli B., Adamov A.A., Turysbekova R.K., Tolegenova A.D., Gadzhiev F.A., Assanova J.I. The development of universal model of accounting system of small and medium business is based on modern computer technologies. Life Sci J 2014;11(7s):268-272] (ISSN:1097-8135). http://www.lifesciencesite.com. 55 

doi:10.7537/marslsj1107s14.55

Keywords: accounting system, method of modeling, computer technology, software, economic and mathematical modeling.

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Investigating of the using of new computer technologies based on mathematical economic models of property valuations

Saltanat Kenzhebaevna Baydybekova, Zhupargul Shaylasovna Abdykalieva, Farruh Allahverdievich Gadzhiev, Meruert Ibragimovna Kaseinova, Zhanna Imashevna Assanova

Zhetysu State University named after I. Zhansugurov, Zhansugurov Street, 187А, Taldykorgan, 040000, Republic of Kazakhstan

Abstract. Nowadays, computers are increasingly used in the organization of evaluation activity. For example, for the organization of the database storage and management, market research and analysis of multivariate solutions for the calculation of the value of property using the sales comparison, income and cost approach, analyzing the relative performance cost, use of the database in the annual update value of the property; achieve high performance quality evaluation at low unit costs; reporting valuation of property of legal entities and individuals; implementation of planning arrangements and processing of textual information.

[Baydybekova S.K., Abdykalieva Z.S., Gadzhiev F.A., Kaseinova M.I., Assanova Z.I. Investigating of the using of new computer technologies based on mathematical economic models of property valuations. Life Sci J 2014;11(7s):273-278] (ISSN:1097-8135). http://www.lifesciencesite.com. 56

doi:10.7537/marslsj1107s14.56

Keywords: evaluation, model of real estate, real estate market, economic and mathematical modeling.

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Russian TV content: mode of "reducing selection"

Iosif Mordkovich Dzyaloshinsky and Maria Alexandrovna Pilgun

National Research University Higher School of Economics, Myasnitskaya str.20, Moscow, 101000, Russia

Abstract. This article analyzes the contemporary Russian television content. The modern Russian television is seen to actively use technological innovations, but hardly changes the principles of content formation. Meanwhile, the development of web-based communications has led to a fundamental change in the form of information consumption by large groups of the population. Inability and unwillingness to engage the audience into creative activities to develop and work on the content is the main problems of the modern Russian television.

[Dzyaloshinsky I.M., Pilgun M.A. Russian TV content: mode of "reducing selection". Life Sci J 2014;11(7s):279-282] (ISSN:1097-8135). http://www.lifesciencesite.com. 57 

doi:10.7537/marslsj1107s14.57

Keywords: content; russian television; information consumption

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Ration of the concepts “scientific knowledge” and “scientific information” of system of social communication

Vadim Nikolaevich Goncharov

Federal Public Autonomous Educational Institution of higher education "North Caucasian Federal University"

Kulakov Avenue, 2, Stavropol, 355029, Russia

Abstract. Process of scientific knowledge and application of scientific knowledge in practical activities of people is directly connected with information support. Mastering by the made scientific knowledge is carried out through system of social communication. That fact attracts attention that in scientific literature the concepts “scientific knowledge” and “scientific information” not always differ. «Scientific information» is used sometimes as a synonym of “scientific knowledge”, at the best, they are used as one-serial.

[Goncharov V.N. Ration of the concepts «scientific knowledge» and «scientific information» of system of social communication. Life Sci J 2014;11(7s):283-285] (ISSN:1097-8135). http://www.lifesciencesite.com. 58 

doi:10.7537/marslsj1107s14.58

Keywords: information, knowledge, scientific information, scientific knowledge, science, social institute, social communication.

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Variable component of a course of electrodynamics

Gizatulla Imashev, Bakit Barsay, Bakytgul Abykanova, Bayan Kuanbaeva, Guldana Bekova, Zhadyr Shimakova

Atyrau State University after Kh. Dosmuhamedov, Student Prospect, 212, 060011, Atyrau, Kazakhstan

Abstract. In work problems of variable training in physics at the present stage according to problems of the general education in the conditions of innovative technologies are considered. The maintenance of a variable material of electrodynamics which allows to project physics courses according to the main directions of modern production and with laws of development of power industry is defined. Methodological bases of a variable component of a course of electrodynamics at high school are developed and possibilities of methodical realization of training in physics are created as is personal - the focused training model of science. The variable component of a course of electrodynamics is created and introduced in student teaching. The variable component includes educational and methodical grants and recommendations for teachers and pupils on variable studying of a new material and the solution of physical tasks of all main sections of a course of electrodynamics in educational institutions. The scientific and methodical bases of design of variable training in the physics, providing realization of the basic didactic principles are developed. The practical role of physical knowledge is shown at selection of the maintenance of a course of electrodynamics in system of variable training.

[Imashev G., Barsay B., Abykanova B., Kuanbaeva B., Bekova G., Shimakova Z. Variable component of a course of electrodynamics. Life Sci J 2014;11(7s):286-289] (ISSN:1097-8135). http://www.lifesciencesite.com. 59 

doi:10.7537/marslsj1107s14.59

Keywords: modern production, innovation, science models, education, system approach, physical knowledge, variable material, electrodynamics, power industry, experiment.

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Identification as a basic concept in interdisciplinary social and humanitarian researches “personality – community”

Elena Mishailovna Kalashnikova

Perm State Humanitarian Pedagogical University, Sibirskaya street, 24, Perm, 614990, Russia

Abstract. The article examines disciplinary and content meanings of the phenomenon “identification” crossed at social psychological and philosophical and sociological levels. To cope with the task, there was constructed a logical and methodological scheme. A definition and characteristics of the process of identification are given. Their integrative and communicative functions are justified and explained. The level structure and the disciplinary structure are singled out. The social psychological mechanism of identification in the unity of its opposites of inclusion into and insulation from a society is considered. The methodological and the disciplinary levels of studying identification are differentiated, and their interaction in modern cognition is examined. The articles shows the diversity of psychological interpretations of identification and the impact of these interpretations on philosophical and sociological generalizations. Methodological grounds are paid special attention to, and flexible methodologies are emphasized. The author clarifies how polyphony of cross-disciplinary interpretations of identification influences innovation processes in shaping general theory of identification.

[Kalashnikova E.M. Identification as a basic concept in interdisciplinary social and humanitarian researches “personality – community”. Life Sci J 2014;11(7s):290-294] (ISSN:1097-8135). http://www.lifesciencesite.com. 60 

doi:10.7537/marslsj1107s14.60

Keywords: interdisciplinarity, identification, identity, integrity, inclusion and insulation, accumulation of experience, structure of identification, identification categorical schemes, objective and subjective determinants, flexible methodologies, identification models.

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Weber dichotomy of the formal and material rationality in the light of the capitalism prospects development in Russia

Dmitri Valentinovich Kataev

Lipetsk State Pedagogical University, Lenin Street., 42, Bldg. 5, Lipetsk, 398020, Russian Federation

Abstract. Explication of the Weberian research theory and practice social science dealing with current social problems is one of the most important tasks of neo-Weberian theory. The article considers methodological and theoretic opportunities of the use of formal and material rationality dichotomy for the analysis of different types of economic systems in the light of development of prerequisite analysis and conditions for rational capitalism development in Russia.

[Kataev D.V. Weber dichotomy of the formal and material rationality in the light of the capitalism prospects development in Russia. Life Sci J 2014;11(7s):295-297] (ISSN:1097-8135). http://www.lifesciencesite.com. 61 

doi:10.7537/marslsj1107s14.61

Keywords: rationality, formal and material rationality, capitalism, socialism, Weberian theory, social action, interpretative sociology, ideal type, value.

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Global studies in the context of modern scientific knowledge

Olga Yurevna Kolosova

Stavropol Branch of the Krasnodar University of the Ministry of Internal Affairs of the Russian Federation

Kulakov Ave., 43, Stavropol, 355000, Russia

Abstract. This article discusses some general issues related to the definition of globalism as a special branch of science, its subject, status, terminology, the situation in the modern sciences. The concept "globalization" is included in a turn and is widely adopted in connection with discussion among scientists, politicians, journalists of crisis of 1997-1999 of the XX century, discussions about prospects of the world and the certain countries. For the first time the term was used in 1967 for designation bigger, than before depth of the international integration.

[Kolosova Olga Yurevna. Global studies in the context of modern scientific knowledge. Life Sci J 2014;11(7s):298-301] (ISSN:1097-8135). http://www.lifesciencesite.com. 62 

doi:10.7537/marslsj1107s14.62

Keywords: globalism, globalization, integration processes, the disintegration processes, turbulence, science.

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Developing the methods of studying the processes which determine the changes in the goods market conditions

Elena Viktorovna Noskova and Irina Matveevna Romanova

Far Eastern Federal University, Suhanova Street, 8, Vladivostok, 690950, Russia

Abstract. The methodological approach to studying the processes determining the changes in the goods and services market conditions is suggested in the article. The algorithm and methods for problem solving are defined in the context of this approach. The algorithm includes studying the current state of the theory and methodology of assessing the goods and services market conditions, detecting and assessing the market factors impact on the changes in the market conditions, as well as developing the theoretical and methodological essentials of studying and modelling the social and economic processes. The methodological approach is completed by the procedure of developing the scientifically based recommendations, tools, mechanisms of the Russian companies entrance to the free segments of the Russian markets, as well as to the foreign goods markets.

[Noskova E.V., Romanova I.M. Developing the methods of studying the processes which determine the changes in the goods market conditions. Life Sci J 2014;11(7s):302-305] (ISSN:1097-8135). http://www.lifesciencesite.com. 63 

doi:10.7537/marslsj1107s14.63

Keywords: market conditions, research methods, market factors, market, goods and services.

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Using isotopic effect in nanostructures

Vladimir G. Plekhanov¹, Lubov M. Zhuravleva² and Nikolay M. Legkiy²

¹Computer Science College, Erika Str.7a, Tallinn, 10416, Estonia

²Moscow State University of Railway Engineering, Obraztsova Str. 9, Build. 9, Moscow, 127994, Russia

Abstract. This article is devoted to creating nanostructures based on the isotopic effect in solids. It is based in the renormalization of the band-gap value in case of changes in nuclear interaction, and has been experimentally proven in a broad range of semiconductors and dielectrics. In this paper we describe the isotopic method of opening the band-gap of the graphene and its implementation.

[Plekhanov V.G., Zhuravleva L.M., Legkiy N.M. Using isotopic effect in nanostructures. Life Sci J 2014;11(7s):306-309] (ISSN:1097-8135). http://www.lifesciencesite.com. 64 

doi:10.7537/marslsj1107s14.64

Keywords: isotopes, nanostructures, graphene, neutrons, semiconductor.

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On priority measures for creating the basis for the development of the Russian economy

Dmitriy Nikolaevich Silka

Moscow State Civil Engineering, Yaroslavl highway, 26, Moscow, 129337, Russian Federation

Abstract. A sustainable and reliable industrial framework within the economy is a key factor in ensuring its long-term growth. Scientists and practicians increasingly admit that society cannot do without its own industrial sector, which meets the challenges of the modern ages. With this in mind, in this article the author conducts an analysis of the situation in Russia and points to a lack of control over business activity within capital-intensive industries. The author notes the essential role of the construction complex and its sustainability amid various financial crises and a decline in the liquidity of non-material assets. Gaining in topicality is the issue of control over the business activity of the construction sector with a view to achieving the maximization of economic interests, while there is the need for creating long-term internal sources of growth.

[Silka D.N. On priority measures for creating the basis for the development of the Russian economy. Life Sci J 2014;11(7s):310-313] (ISSN:1097-8135). http://www.lifesciencesite.com. 65

doi:10.7537/marslsj1107s14.65

Keywords: industrialization, crisis, construction, finance, cycles of business activity, economic cycles, economic interests

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Development of social entrepreneurship on a given territory

Sergey Gennadyevich Simonov, Makka Alaudinovna Khamatkhanova and Natalia Nikolaevna Peshkova

Tyumen State Oil and Gas University, Volodarskogo, 38, Tyumen, 625000, Tyumen region

Abstract. Social entrepreneurship is innovative form of non-profit sector. It promotes solving socially important problems by application of economical mechanisms and reaching results at minimal cost. Experience of social entrepreneurship development is generalized on an example of Tyumen region. Results of sociologiсal survey conducted at the end of 2012 in the scope of scientific society “Social responsibility of business” based on Tyumen State Oil and Gas University is presented. 50 people participated in the survey (representatives of the authorities and business).

[Simonov S.G., Khamatkhanova M.A., Peshkova N.N. Development of social entrepreneurship on a given territory. Life Sci J 2014;11(7s):314-317] (ISSN:1097-8135). http://www.lifesciencesite.com. 66

doi:10.7537/marslsj1107s14.66

Keywords: social entrepreneurship, institutional settings, non-profit sector, depth interview.

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Study of economic and technological factors influencing development of services market

Anastasia Andreevna Sozinova and Olga Vasilevna Fokina

FGEI HPE "Vyatka State University", Moscovskay st, 36, Kirov, 610000, Russia

Abstract. The article considers influence of economic and technological factors on development of services’ market. Sphere of services is presented by 2 interrelated markets - printing and food industry. Because in the process of reformation of Russian economy the share of services sector is growing constantly and the level of development of Russian regions and the tasks which are set before them are differentiated significantly, the key moment is definition of the role of regional component and factors influencing different branches of services industry.

[Sozinova A.A., Fokina O.V. Study of economic and technological factors influencing development of services market. Life Sci J 2014;11(7s):318-321] (ISSN:1097-8135). http://www.lifesciencesite.com. 67

doi:10.7537/marslsj1107s14.67

Keywords: services sphere, consumers market, regional investment attractiveness, competitiveness of the region.

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Information technologies in higher education of the Republic of Kazakhstan

Botakoz K. Tulbassova¹, Anar K. Iskakova², Janna R.Kuandykova³, Assel N. Nurgulzhanova², Bayan A. Kazangapova², Zhuldyz S. Ismagulova², Galia A. Askarova¹

¹Kazakh National Pedagogical University named after Abay, Dostyk str., 13, Almaty, 050010, Kazakhstan

²Kazakh Academy of Transport and Communication named after M.Tynyshpayev, Shevshenko str., 97, Almaty, 050012, Kazakhstan

³University “Turan”, Satpaeva str., 16-18-18a, Almaty, 050013, Kazakhstan

Abstract. The article deals with modern models of the higher education system based on the application of contemporary technologies. The research has been performed of the modern education models based on the use of information technologies. It is remarked that mobile education is a novel teaching technology in the digital epoch created due to the wireless technologies supporting any flexible accessible individual education. The mobile education obviates the need of special computer classes and provides educators full freedom to supply to the students online applications when they are necessary. In other words, the mobile education is an easy provision of resources: the students gain access to audio materials, exchange with text messages, participation in online polls, text chats, conduct and scrutinize summaries. The research has highlighted the problems of mobile education and measures to develop it.

[Tulbassova B.K., Iskakova A.K., Kuandykova J.R., Nurgulzhanova A.N., Kazangapova B.A., Ismagulova Z. S., Askarova G.A. Information technologies in higher education of the Republic of Kazakhstan. Life Sci J 2014;11(7s):322-326] (ISSN:1097-8135). http://www.lifesciencesite.com. 68

doi:10.7537/marslsj1107s14.68

Keywords: technologies, innovations, higher education, model, mobile education.

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Foster care in Russia: problems and prospects

Olga Alexandrovna Volkova¹, Oksana Vladimirovna Besschetnova²

¹Belgorod State University, Pobeda St. 85, Belgorod, 308015, Russia

²Balashov branch of Saratov State University, K. Marx St. 29, Balashov, Saratov region, 412300, Russia

Abstract. This paper discusses the process of development and functioning of foster families, one of the priority interventions for children without parental care in Russia. The author analyzes the main barriers to the development of foster care in Russia on the basis of national surveys; identifies obstacles to the development of foster care in the country and the necessity of its active implementation in domestic social practices. The study found that foster care has been successful in areas where accepted legal basis allowed the recruiting, selecting prospective foster parents, and where foster care maintenance are carried out by social services. In addition, in order to reduce risk factors such as the secondary abandonment of foster children it is necessarily to increase assistance from the state, social guardianship bodies and professionals.

[Volkova O.A., Besschetnova O.V. Foster care in Russia: problems and prospects. Life Sci J 2014;11(7s):327-330] (ISSN:1097-8135). http://www.lifesciencesite.com. 69

doi:10.7537/marslsj1107s14.69

Keywords: orphanhood, children without parental care; foster family; social policy

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Regarding first contacts between North Europe and Black Sea Region

Sergey Vladimirovich Yartsev

Tula State Lev Tolstoy Pedagogical University, Lenin Prospekt, 125, Tula, 300026, Russia

Abstract. The article is devoted to sophisticated issue of first contacts between Black Sea Region and Northern Europe in I A.D. This phenomenon must be considered in the context of events related to establishment of union relations of the Empire with barbarian King Farzoi and inclusion of his "kingdom" into system of buffer states of Black Sea. Possibly Roman administration imposed an obligation on some northern tribes to provide continuous delivery of amber from Baltic Sea coast to Roman Empire, including transit through North Black Sea Region. Guarantor of this amber trade was barbarian kingdom of Farzoi.

[Yartsev S.V. Regarding first contacts between North Europe and Black Sea Region. Life Sci J 2014;11(7s):331-334] (ISSN:1097-8135). http://www.lifesciencesite.com. 70

doi:10.7537/marslsj1107s14.70

Keywords: North Black Sea Region, Northern Europe, Roman Empire, the Sarmatians, Goths, Farzoi

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Cessation of Bosporan coinage in the context of interrelations between Constant and Constantius II

Sergey Vladimirovich Yartsev

Tula State Lev Tolstoy Pedagogical University, Lenin Prospekt, 125, Tula, 300026, Russia

Abstract. The article is devoted to complicated issue of sudden and complete cessation of coinage in Bosporus in 344 A.D. This event is the most prominent in post-Antique history of the Bosporan Kingdom and the whole Northern Black Sea Region. The author believes that the issue should be considered in the context of interrelations between Constant and Constantius II. Answering to Constant’s support of Bosporan King defending the Nicea Symbol of Faith strong Arian Constantius II took a squad of Chersonites and brought them in Bosporus to suppress the riot. The territory of the latter was included into Chersonese state as autonomous part which initiated full cessation of coinage own money in Bosporus.

[Yartsev S.V. Cessation of Bosporan coinage in the context of interrelations between Constant and Constantius II. Life Sci J 2014;11(7s):335-338] (ISSN:1097-8135). http://www.lifesciencesite.com. 71

doi:10.7537/marslsj1107s14.71

Keywords: Northern Black Sea Region, the Bosporan Kingdom, Christianity, Arianism, Constant, Constantius II

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Kazakh short stories: continuing the tradition (II half of XXth century)

Bakyt Amirkhankyzy Yskak¹, Aiman Faizylovna Zeinulina¹, Farida Zhumazhanova Tokanova²

¹Pavlodar State University named after S. Toraighyrov, Lomova Steet, 64, Pavlodar, 140000, Kazakhstan

²al-Farabi Kazakh National University, al-Farabi ave, 71, Almaty, 050040, Kazakhstan

Abstract. The article focuses on the Kazakh story, in which he analyzed the new facets of artistic quest of the Kazakh writer. For depicting the inner world of the hero the writer used landscape, interior monologue, feelings. The Kazakh tale is existenced a century. This is a comparrson of tradition and modernism in the genre of the short story.

[Yskak B.A., Zeinulina A.F., Tokanova F.Z. Kazakh short stories: continuing the tradition (II half of XXth century). Life Sci J 2014;11(7s):339-342] (ISSN:1097-8135). http://www.lifesciencesite.com. 72

doi:10.7537/marslsj1107s14.72

Keywords: the sorming intention, selection of material, receptions of detailing, stylistic forming of the text, individual segments of the writer.

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Integration of foreign capital into Russian bank sector: mechanisms of entering, approaches to regulation

Victor Makarovich Zaernjuk, Valentina Petrovna Leonova

Russian State University of Tourism and Service, Glavnaja str., 99, Cherkizovo, 141221, Pushkinskij distr., Moskovskaja oblast', Russia

Abstract. The authors, on the base of analysis of home and foreign experience consider the particularities of the mechanisms of foreign capital entering into Russian bank sector. The approaches to regulation of banks with foreign capital participation are defined. The prioritized tasks are outlined which must be solved by Bank of Russia in the sphere of regulation of foreign banks’ activity. The conclusion is made that shadow banking in Russia has already become rather obvious, therefore it is necessary to start elaboration of home program intended for improved and more strict supervision over its participators with due regard to the recommendations of the Financial Stability Board.

[Zaernjuk V.M., Leonova V.P. Integration of foreign capital into Russian bank sector: mechanisms of entering, approaches to regulation. Life Sci J 2014;11(7s):343-345] (ISSN:1097-8135). http://www.lifesciencesite.com. 73 

doi:10.7537/marslsj1107s14.73

Keywords: globalization, banks, foreign capital, bank supervision.

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Problems of transformation of the genre of tragedy

Alfat Magsumzyanovich Zakirzyanov

Kazan (Volga region) Federal University, Kremlyovskaya st., 18, 420008, Kazan, Russia

Abstract. The article examines the transformation of the genre of tragedy in the modern Tatar drama, which reflects philosophical, moral and national views of writers who have eventually become a kind of synthesis of existing traditions and innovative artistic researches. Based on the analysis of the most striking examples of the theatrical literature, new features in the poetics of the genre are revealed, and they are used to create a national picture of the life of the Tatars.

[Zakirzyanov A.M. Problems of transformation of the genre of tragedy. Life Sci J 2014;11(7s):346-351] (ISSN:1097-8135). http://www.lifesciencesite.com. 74. doi:10.7537/marslsj1107s14.74

Keywords: drama, genre, tragic conflict, national image

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Crime prevention in the sphere of business activity: tax evasion

Gulzagira Zharylkapova

International Kazakh-Turkish University named after H.A. Yasavi, Department of Theory of State and Law, Sattarhanov st., 29, Turkestan, Kazakhstan

Abstract. Criminological characteristic of economic crimes is already complicated because forms and ways of these crimes with variety and ability to adapt quickly for changing conditions in a society, especially, in economy. In the field of a financial policy and monetary circulation in the country priorities of the Concept of a legal policy are connected with strengthening of the modern stable financial market, as real tool of interests’ protection of the state, citizens and legal entities, with functioning of an effective financial system, as one of state policy components.

[Zharylkapova G. Crime prevention in the sphere of business activity: tax evasion. Life Sci J 2014;11(7s):352-355] (ISSN:1097-8135). http://www.lifesciencesite.com. 75 

doi:10.7537/marslsj1107s14.75

Keywords: criminal law characteristics, crime prevention, financial safety, tax evasion

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Pedagogical measuring of education quality

B.A. Zhigalev¹, M.A. Vikulina¹, K.E. Bezukladnikov²

¹Linguistic University of Nizhny Novgorod, Nizhny Novgorod, Russia

²Perm State Humanitarian Pedagogical University, Perm, Russia

Abstract. The article highlights the problem of testing as one of the most actual aspects of training quality control management and assessment means in pedagogical diagnostics. The theoretical principles of testing, its development and application at education process and approaches to testing in Russia’s and foreign education paradigms are touched upon. The authors also concentrate on investigating its complementary structural components and functions. This research allows classifying tests applied in education into a number of categories.

[Zhigalev B.A., Vikulina M.A., Bezukladnikov K.E. Pedagogical measuring of education quality. Life Sci J 2014;11(7s):356-359] (ISSN:1097-8135). http://www.lifesciencesite.com. 76

doi:10.7537/marslsj1107s14.76

Keywords: education management, training quality control, education system, pedagogical measuring, progress assessment, self-education, testing, test types, test functions, task application, task development.

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About a lingvocultural interference in the conditions of dialogue between cultures

Anara Sharipovna Zhumasheva¹, Fauziya Toleushaikhovna Sametova², Enipa Muktarova², Bolatbek Shadenuly Batyrkhan³, Indira Sagindikovna Sultaniyazova³

¹Pavlodar State Pedagogical Institute, Pavlodar, Kazakhstan

²University Kainar, Almaty, Kazakhstan

³Kazakh National Pedagogical University named after Abay, Almaty, Kazakhstan

Abstract. Methodological aspects of studying of the lingvocultural interference resulting language contacts of representatives of various cultures locate in article. On the basis of the comprehensive theoretical analysis sources, types and making components of a lingvocultural interference in the conditions of dialogue of the cultures influencing success of process of cross-cultural communication are revealed. Levels of a lingvocultural interference in the conditions of dialogue of cultures are established. Components of a lingvocultural interference in the conditions of dialogue of cultures are allocated and their reasons are established. In work the role of a cultural connotation in adequate perception of the foreign-language information containing in art and real communication is shown. Types of a lingvocultural interference in the conditions of dialogue of cultures are defined and ways of its overcoming and smoothing in the course of cross-cultural communication are offered. Research of a lingvocultural interference in the conditions of dialogue of cultures in work is complete by development of Model of a lingvocultural interference in the conditions of dialogue between cultures.

[Zhumasheva A.S., Sametova F.T., Muktarova E., Batyrkhan B. S., Sultaniyazova I.S. About a lingvocultural interference in the conditions of dialogue between cultures. Life Sci J 2014;11(7s):360-364] (ISSN:1097-8135). http://www.lifesciencesite.com. 77

doi:10.7537/marslsj1107s14.77

Keywords: lingvocultural interference, lingvocultural interference in the conditions of dialogue between cultures

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Developing a methodology for assessing the efficacy of managerial decisions in entrepreneurial establishments

Nataliya Gennadievna Antonchenko and Natalia Valerevna Kalenskaya

Kazan (Volga Region) Federal University, Kremlevskaya Street, 18, 420000, Kazan, Russia

Abstract. This article examines the major approaches to assessing the efficacy of managerial decisions, worked out by Russian and foreign researchers. On the strength of an analysis, the authors propose a methodology for assessing the efficacy of managerial decisions based on stage-by-stage qualitative and quantitative assessment of the progress of working out and making them. The article also provides an example of testing the authors’ methodology for assessing the efficacy of managerial decisions in the entrepreneurial establishment of OAO Skat based in the Republic of Tatarstan.

[Antonchenko N.G., Kalenskaya N.V. Developing a methodology for assessing the efficacy of managerial decisions in entrepreneurial establishments. Life Sci J 2014;11(7s):365-369] (ISSN:1097-8135). http://www.lifesciencesite.com. 78

doi:10.7537/marslsj1107s14.78

Keywords: managerial decisions, assessment of the efficacy of managerial decisions, entrepreneurial establishments

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A note on s-topological groups

Moiz ud Din Khan¹, Muhammad Siddique Bosan²

^1,2Department of Mathematics, COMSATS Institute of Information Technology,

Chack Shahzad, Islamabad 44000, Pakistan

¹moiz@comsats.edu.pk, ²siddiquebosan@hotmail.com

Abstract: In this paper, properties of s-topological groups are investigated. s-regularity and s-compactness have been studied for s-topological groups. Relation between topologized groups has been established. Counter examples are given to show that reverse implications are not true in general.

 [Moiz ud Din Khan, Muhammad Siddique Bosan. A note on s-topological groups. Life Sci J 2014; 11(7s): 370-374]. (ISSN: 1097-8135). http://www.lifesciencesite.com 79

doi:10.7537/marslsj1107s14.79

Keywords: Semi homeomorphism, s-topological groups, S-topological groups, Irr-topological groups, irresolute topological groups, and s-compact spaces.

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Socio-Psycological Characteristics of College Students Who are Prone to Addictions

Elena Aleksandrovna Cheverikina ¹, Rezeda Munavirovna Rakhimgarayeva ², Victoriya Vladimirovna Sadovaya ³, Venera Gilmkhanovna Zakirova ³, Olga Dmitrievna Starodubets ⁴, Viktoriya Sergeevna Klemes ⁴

^1. The Institute of Pedagogic and Psychology of Professional Education of Russian Academy of Education, Tatarstan, Kazan, Isaeva Street, 12, 420039, Russia

^2. Kazan National Research Technical University named after A.N. Tupolev, Tatarstan, Almetyevsk, Builders branch, 9 b., 420111, Russia

^3. Kazan (Volga region) Federal University, Tatarstan, Kazan, Kremlyovskaya Street, 18, 420008, Russia

⁴ Amur State University, Amur Region, Blagoveschensk, Ignatyevskoe Shosse, 21, 675027, Russia

*E-mail: cheverikina@mail.ru

Abstract: Addictive behavior in the modern world is a disincentive factor for personal-professional development of students. The purpose of this article is to identify the socio-psychological characteristics of college students who are prone to substance abuse. The problem suggested by the authors, is studied on the basis of an integrated approach which is based on an understanding of socialization as a process of social and professional growth, which determines the structure of psychological orientation and actively impacts its holistic subjective inner world, which allows to identify the socio-psychological characteristics of students, influencing the formation of the propensity to addictive behavior. The study made have revealed such personal characteristics of students with varying degrees depending on the propensity for alcoholism and drug addiction , such as anxiety , dependence on public opinion, and a high dependence on the attachment figure, difficult self-control, poor tolerance of difficulty, unpredictability in the actions, unstable emotional state. It was found out that students with a high propensity for substance dependence deformed structure of value orientations, reduced motivation to activity. The results of this paper can be used to develop programs of the educational process at universities, which will allow to adjust the work of teachers, psychologists, aimed at preventing the propensity of students for different addictions in order to increase the effectiveness and success of their socialization during training at the university.

[Elena Aleksandrovna Cheverikina, Rezeda Munavirovna Rakhimgarayeva, Victoriya Vladimirovna Sadovaya, Venera Gilmkhanovna Zakirova, Olga Dmitrievna Starodubets, Viktoriya Sergeevna Klemes. Socio-Psycological Characteristics of College Students Who are Prone to Addictions. Life Sci J 2014; 11(7s):375-380]. (ISSN: 1097-8135). http://www.lifesciencesite.com. 80

doi:10.7537/marslsj1107s14.80

Keywords: students, the propensity for addictions, susceptibility to substance addiction, personal determinants of social behavior, values , motivation to work

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Structure and Content of Mentors Psychological and Pedagogical Training Curriculum

Alfiya Rafisovna Masalimova¹, Venera Gilmkhanovna Zakirova ¹, Yuliya Alexandrovna Chernova ², Alexander Sergeyevich Drovnikov ³, Almira Rubisovna Shaidullina ¹, Regina Gennadyevna Sakhieva ⁴

¹Kazan (Volga region) Federal University, Russia, 420008, Kazan, Kremlyovskaya Street, 18

²Ulyanovsk State Agricultural Academy named after P.A. Stolypin, Russia, 432017, Ulyanovsk, New Crown Promenade, 1

³Kazan National Research Technical University named after A.N. Tupolev, Russia, 420111, Kazan, K. Marks Street, 10

⁴Academy of Social Education, Russia, Tatarstan, 420039, Kazan, Isaeva Street, 12

alfkazan@mail.ru

Abstract: The purpose of the research is to develop the structure and content of modern enterprises mentors psychological and pedagogical training curriculum aimed at their psychological, pedagogical, methodical and coach-competencies forming for skilled and timely transferring of professional knowledge and experience to young staff in accordance with the modern manufacture requirements. As a basis of mentors corporate training curricular development there is an integrative approach, revealing the andragogical, acmeological, psychological-pedagogical and scientific-methodical aspects of modern mentoring. The content of the proposed curriculum for mentors "Psychological and pedagogical component in the activity of a modern mentor" is directed to knowledge acquisition on pedagogical ethics, knowledge about the unity of the education, upbringing and developing functions of training, knowledge of methods and practice transmission of professional experience, knowledge in the field of andragogy, acmeology and psychology of adults, knowledge in the field of management of adult teaching; development of skills of constructive use of foreign technologies for mentoring implementation, skills development and adjustment of corporate training curricular, ability to make timely pedagogical diagnostics. 

[Masalimova A. R, Zakirova V. G, Chernova Y. A, Drovnikov A. S, Shaidullina A. R, Sakhieva R. G. Structure and Content of Mentors Psychological and Pedagogical Training Curriculum. Life Sci J 2014; 11(7s): 381-386]. (ISSN: 1097-8135). http://www.lifesciencesite.com. 81

doi:10.7537/marslsj1107s14.81

Keywords: the curriculum of mentors, corporate training, structure and content, pedagogical, methodical, couch competencies

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Three-step Method for Finding Multiple Root of Non-linear Equation

 Nazir Ahmad Mir¹, Khudija Bibi², Naila Rafiq³

 ¹Riphah International University, Islamabad. ²International Islamic University, Islamabad,

³Centre for Advanced Studies in Pure and Applied Mathematics, Bahauddin Zakariya University, Multan, Pakistan nazirahmad.mir@gmail.com

Abstract In this paper, we present a three-step method of tenth order for determining multiple roots of a nonlinear equation. This method requires six evaluations per iteration, three evaluations of function and three evaluations of first derivative. Numerical examples are tested to compare our method with some other methods in the literature. We observe that our method is either comparable or has better performance in some cases than the other methods and preserves the order of convergence.
[Nazir Ahmad Mir, Khudija Bibi, Naila Rafiq. Three-step Method for Finding Multiple Root of Non-linear Equation. Life Sci J 2014; 11(7s): 387-389]. (ISSN: 1097-8135). http://www.lifesciencesite.com. 82

doi:10.7537/marslsj1107s14.82

Keywords: Nonlinear equation, Multiple roots, Iterative methods, Modified Newton's Method, Order of convergence.

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Impact of Financial Resources on the Performance of Manufacturing Sector of Pakistan

 Nisar Ahmed Bazmi¹, Muhammad Adil¹, Dr. Mohsin Nazir<sup>2

1.</sup> Research Scholar, Superior University, Lahore
^2. Assoc. Prof., Lahore College for Women University
nisarbazmi73@yahoo.com

Abstract: The current study was carried on to explore the financial resources employed by manufacturing sector in Pakistan; explore the performance of manufacturing sectors in Pakistan; and find out the impact of financial resources on the performance of manufacturing sectors of Pakistan. The current study was a questionnaire survey based on quantitative data to collect from the finance managers of the selected companies of manufacturing sectors in Pakistan. Finance mangers of 36 Lahore based companies of six industries namely textile; cotton; cement; sugar; food and personal care products; and automobile sector constitute the sample of the current study. Data were collected through a 28-item self-constructed questionnaire based on independent and dependent variables of the current study, was employed. Frequencies, means, standard deviations, and t-values were calculated. One-sample t-test; independent samples t-test and one-way ANOVA were employed to signify and compare the means in terms of independent variables. Correlation was calculated to establish the impact of financial resources on the performance of manufacturing sectors of Pakistan. The study explored that manufacturing concerns in Pakistan rely on capital markets, reallocation of internal resources, commercial financing, venture capital, and public financing sources in order of preference. The study concluded that manufacturing concerns relying on capital markets and reallocation resources are performing better as compared with those relying more on commercial financing and venture capital. The study recommended manufacturing industries to strengthen their efforts to fund their projects more through capital markets as a long-term and less risky source.
[Nisar Ahmed Bazmi, Muhammad Adil¹, Dr. Mohsin Nazir. Impact of Financial Resources on the Performance of Manufacturing Sector of Pakistan. Life Sci J 2014; 11(7s): 390-393]. (ISSN: 1097-8135). http://www.lifesciencesite.com. 83

doi:10.7537/marslsj1107s14.83

Keywords: Capital markets; commercial financing; public financing sources reallocation of internal resources; venture capital

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Development of the concept of the optimum mechanism of government administration by economy of agro-industrial complex of the Republic of Kazakhstan

Daniyar Altayevich Kaldiyarov, Askar Kaliyevich Sharipov, Asel Ericovna Bedelbayeva
Zhetysu State University named after I.Zhansugurov, Zhansugurov Street, 187А, Taldykorgan, 040000, Republic of Kazakhstan

Abstract. In reforming of agro-industrial complex of the country the important role belongs to state regulation of development of agriculture for the purpose of support to producers. The article describes the basic mechanisms and management problems of agriculture and developed the concept of an optimal state economic management of agriculture. The developed concept improves the implementation of state mechanism of economic management and will increase the efficiency of agricultural production of the country.

[Kaldiyarov D.A., Sharipov A.K., Bedelbayeva A.E. Development of the concept of the optimum mechanism of government administration by economy of agro-industrial complex of the Republic of Kazakhstan. Life Sci J 2014;11(7s):394-400] (ISSN:1097-8135). http://www.lifesciencesite.com. 84

doi:10.7537/marslsj1107s14.84

Keywords: agro-industrial complex, agrarian sector, optimization, management mechanism, efficiency, production

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The specificity of the civil control in the circumstances of polyethnicity of the Russian society: the modernization aspect

Yury Grigorjevich Volkov and Yulia Igorevna Isakova

Southern Russian Branch of the Institute of Sociology of the Russian Academy of Sciences

Institute of retraining of Southern Federal University, Pushkinskaya str., 160, Rostov-on-Don, Russia

Abstract. This article deals with the problem of modernization specificity of civil control in the circumstances of polyethnicity of the Russian society and its regional differentiation. Particularly, the Southern region causes the strongest interest, as it is the most versatile in terms of the number of ethnicities, and the most conflictive. It is paid particular attention in this article. The socio-economic situation in the South of Russia requires serious modernization, without which the decrease of conflictogenity of this region and the overcoming of the systemic crisis, which has been taking place during the whole period of post-Soviet transformations, is not possible. However, the importance of civil control institutions for modernization and innovative regional development is often underestimated.

[Volkov Y.G., Isakova Y.I. The specificity of the civil control in the circumstances of polyethnicity of the Russian society: the modernization aspect. Life Sci J 2014;11(7s):401-405] (ISSN:1097-8135). http://www.lifesciencesite.com. 85

doi:10.7537/marslsj1107s14.85

Keywords: civil control, modernization, regionalization, polyethnicity, civil control institutions

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Migration of microelements in the profile of Cryozem in North-west Yakutia 

Jana Borisovna Legostaeva

"Scientific Research Institute of Applied Ecology of the North,"the Federal State Autonomous Educational Institution of Higher Professional Education "North-Eastern Federal University named after MK Ammosova", Russia

Abstract. One of the specific features of the soil formation process in cryolithic zone, which distinguishes it from other processes, including the geological one (geochemical eolation), lies in the fact that migration of microelements in cryogenic soils is controlled by living organisms only to a certain extent, while in extreme continental climate of Northwest Yakutia it is controlled mainly by plants. The most important factor is the presence of permafrost horizon in the soil profile, which serves as a retainer and forms over-permafrost geochemical barrier. The article describes the intraprofile migration of microelements in dominant types of soils of north taiga landscapes of Yakutia, called Cryozems.

[Legostaeva J.B. Migration of microelements in the profile of Cryozem in North-west Yakutia. Life Sci J 2014;11(7s):406-409] (ISSN:1097-8135). http://www.lifesciencesite.com. 86

doi:10.7537/marslsj1107s14.86

Keywords: frozen soil, cryogenic soil, Cryozem, cryoturbation, siderophile elements typomorphic to blue earth

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Classification of vibrators

Ayap Konlyamgaevich Kurmanov¹, Arystanbek Choldasuly Ermaganbet², Serik Meirambekovich Ahanov², Satpai Zairovich Rahatov ², Kuanysh Sabirganovich Ryspayev³, Marya Kuanyshevna Ryspayeva^1
1A. Baitursynov name Kostanaistate University, A.Baitursynov Street, 47, Kostanay, 110000, Kazakhstan

²Korkit Ataname Kisilorda State University, Aitekebi Street, 29A, Kisilorda, 120014, Kazakhstan

³М. Dulatov name Kostanai engineering-economic University, A.Baitursynov Street, 47, Kostanay, 110000, Kazakhstan

Abstract. Currently a large variety of vibrators are available, such as vibration sieves, vibration screens, and vibration platforms. They are called .in general vibration units. But before they are fed with biogas, the manure should be sorted, exactly, the bolders; long straw stems should be removed not to inhibit manure stirring in the reactor; vibrator implements this purpose. The article advances the classification of available vibrator s. The accomplished analysis helps chose the vibrosieve to separate manure at the biogas unit inlet.

[Kurmanov A.K., Ermaganbet A.C., Ahanov S.M., Rahatov S.Z., Ryspayev K.S., Ryspayeva M.K. Classification of vibrators. Life Sci J 2014;11(7s):410-412] (ISSN:1097-8135). http://www.lifesciencesite.com. 87

doi:10.7537/marslsj1107s14.87

Keywords: Vibrosieve, manure, organic fertilizer, fertilizer, vibrator, sieve, vibration, agricultural farm, livestock mechanization, classification, biogas, biogas installations, chaff

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Contemporary technologies for the organization of the field-specific sessions for youth aged from 14 to 18 years: evidence from Rosmolodezh sessions at the FDC "Smena" recreation camp

Natal'ja Jur'evna Leskonog and Sergey Igorevich Belov

Sholokhov Moscow State University for the Humanities, Verhnjaja Radishhevskaja str., 16-18, Moscow, 109240, Russia

Abstract. This article deals with a problem that concerns the use of contemporary pedagogical technologies when organizing and holding field-specific sessions for youth movement activists. Exploring innovative methods of the activities within the structure of Rosmolodezh, the Russian Federal Agency for Youth Affairs, authors give a characterization of all-Russian experience, highlighting the role of the creative component in the work with the youth activists. Based on the results of the study, authors suggest the recommendations on changing the format of working with youth in the regional centers.

[Leskonog N.J., Belov S.I. Contemporary technologies for the organization of the field-specific sessions for youth aged from 14 to 18 years: evidence from Rosmolodezh sessions at the FDC "Smena" recreation camp. Life Sci J 2014;11(7s):413-416] (ISSN:1097-8135). http://www.lifesciencesite.com. 88

doi:10.7537/marslsj1107s14.88

Keywords: youth policy, project method, VIP-meetings, conversations about a dream, creativity, leadership, Rosmolodezh, Sholokhov Moscow State University for the Humanities

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Assessment of qualitative indicators in a balanced system of indicators

Tatiana Pavlovna Satсuk and Julia Jurevna Suslova

Siberian Federal University (SibFU), Institute of Economics and Trade

 Svobodniy pr., 79, Krasnoyarsk, 660041, Russia

Abstract. The purpose of the presented study is a proposal of a methodology of a quantitative assessment of qualitative indicatorrs in a balanced system of network trade companies’ strategic indicators. In the presented study a method of eventological scoring for a quantitative assessment of qualitative target indicators is proposed, because a use of expert evaluations, as a rule, is justified on a qualitative level, but does not result in a formation of an integrated quantitative assessment. Final conclusions, obtained as a result of statistical averaging of individual expert evaluations, are unstable. A technology of eventological scoring allows to make managerial decisions in a case of multievent risk and uncertainty of external and internal environment of a company's operations. As a substantive conclusions in the presented study a quantitative assessment of a qualitative target indicator is determined, which allows to interpret not only a current situation, but also to identify main directions of a target indicator increase.

[Satсuk T.P., Suslova J.J. Assessment of qualitative indicators in a balanced system of indicators. Life Sci J 2014;11(7s):417-422] (ISSN:1097-8135). http://www.lifesciencesite.com. 89

doi:10.7537/marslsj1107s14.89

Keywords: balanced system of performance indicatorrs, key performance indicatorrs, eventological scoring, assessment of qualitative indicators, strategic management

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Theoretical bases of administrative abilities formation of technical specialties students

Tulekova Gulmira Mukhamedzhanovna, Pfeyfer Nellie Emilevna, Burdina Elena Ivanovna, Zhunussova Aigul Raimbekovna, Aubakirova Saule Dzhambulovna

Pavlodar State University named after S. Toraigyrov, department of psychology and pedagogy, Pavlodar, Kazakhstan. E-mail: djakk@mail.ru

Abstract. In this article theoretical bases of administrative abilities formation of technical specialties students are covered. Characteristics of administrative abilities formation of technical specialties students are proved. The maintenance of administrative abilities formation of technical specialties students is opened: psychological culture of administrative activity; independent to finding of optimum ways of achievement of the purpose and overcoming of difficulties in the interpersonal relations; understanding of the psychological factors influencing adoption of effective decisions; self-organization of the personnel and opportunity to operate of. The Model bases of administrative abilities formation of technical specialties students is developed.

[Tulekova Gulmira Mukhamedzhanovna, Pfeyfer Nellie Emilevna, Burdina Elena Ivanovna, Zhunussova Aigul Raimbekovna, Aubakirova Saule Dzhambulovna. Theoretical bases of administrative abilities formation of technical specialties students. Life Sci J 2014;11(7s):423-427] (ISSN:1097-8135). http://www.lifesciencesite.com. 90 

doi:10.7537/marslsj1107s14.90

Keywords: Managerial skills of technical specialties students, theoretical bases of administrative abilities formation of technical specialties students

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Sufism and symbolism in the East Turkic poetry (literary, linguo-stylistic and psycho-pedagogical features)

Aiman Toxambayeva¹, Nazym Nossiyeva², Alibi Shapauov³, Zhanar Talaspayeva⁴, Zhanbay Kadyrov⁴, Gainigul Ismailova⁵, Gulzhanar Jumazhanova⁵

¹State University named after Shakarim Semey city, Glinka str., 20А, Semey, 071400, Kazakhstan

²S. Seifullin Kazakh Agro Technical University, Zhenis Avenue, 62, Astana city, Kazakhstan

³Kokshetau State University named after Sh. Ualikhanov, Abay str., 76, Kokshetau, 020000, Kazakhstan

⁴North - Kazakhstan state university named after M.Kozybayev, Pushkin str., 86, Petropavlovsk,150000, Kazakhstan

⁵State University named after Shakarim, Glinka str., 20А, Semey, 071400, Kazakhstan

Abstract. The article presents the review of the unexplored literary and cultural heritage devoted to creative works of Omar Khayyam, the known Turkic-Islamic word-painter of the XI century, as well as Shakarim and Mashkһur Zhusup, the Turkic-Kazakh poets of the late XIX and early XX centuries. Artistic, linguistic, psychological, methodological, religious and symbolic features are considered based on specific facts. Scenic, linguistic and stylistic variations of Turkic poets are fundamentally studied and compared with the Middle Ages poetry. Critical and comprehensive understanding of the scenic and stylistic features of the art works of affined Turkic folks is based on the analysis of the poetry of Turkic poet Omar Khayyam, as well as poets Mashkhur Zhusup and Shakarim. Investigating the mastership of word-painters, author defines the individual writings, i.e. styles of the poets. Author show the role of art works in justification of their scenic identity, as well as ideological and thematic features. In the course of revealing the artistic features of the art works author define their function in the development of scenic nature and the problems considered in modern poems of Turkic folks.

[Toxambayeva A., Nossiyeva N., Shapauov A., Talaspayeva Z., Kadyrov Z., Ismailova G., Jumazhanova G. Sufism and symbolism in the East Turkic poetry (literary, linguo-stylistic and psycho-pedagogical features). Life Sci J 2014;11(7s):428-431] (ISSN:1097-8135). http://www.lifesciencesite.com. 91

doi:10.7537/marslsj1107s14.91

Keywords: sufism, poem, poetry language, poetry psychology, methodology, Omar Khayyam, Mashkhur Zhusup, Shakarim

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Methodological bases for development of linguo-communicative culture formation technology of pupils in the technological in technological gymnasium

Melis Kazikeevich Asanaliev¹, S. Zh.Asanova¹, Ruslan Melisovich Asanaliev¹, Kulyash Narzildaevna Baisalbayeva², Elena Mukhadjanovna Baizakova², Gulnar Atyhanovna Madjarova², Shirinkyz Tileubergenovna Shekerbekova³

¹Academy of Design and Technology "Symbat", Kunaev str., 43-47/65a, 050004, Republic of Kazakhstan

²Almaty Academy of Economics and Statistics, Zhandosov, 59, Almaty, 050035, Republic of Kazakhstan

³Kazаkh National Pedagogical University named after Abai, Dostyk, 13, Almaty, 050010, Republic of Kazakhstan

Abstract. The problems of selection and substantiation of theoretical grounds for creation of informative structure of linguo-communicative culture (LCC) are considered, as well as the selection of relevant procedures to measure the degree of formedness of each component to the benefit of development of LCC formation technology of the pupils in technological gymnasium. To solve the problem, how to determine the levels of LCC acquisition by the pupils of technological gymnasium, each level is provided with the verbal, i.e. qualitative characteristic, and the formalized numerical scale is created to measure the LCC numerically, with the intervals, each of which will be adequate to one or another level of acquisition of linguo-communicative culture.

[Asanaliev M.K., Asanova S.Zh., Asanaliev R.M., Baisalbayeva K.N., Baizakova E.M., Madjarova G.A., Shekerbekova S.T. Methodological bases for development of linguo-communicative culture formation technology of pupils in the technological in technological gymnasium. Life Sci J 2014;11(7s):432-435] (ISSN:1097-8135). http://www.lifesciencesite.com. 92

doi:10.7537/marslsj1107s14.92

Keywords: Linguo-communicative culture of pupils, interval scale, sociocultural component, means of diagnostics, communicative tolerance, speech logics

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History-economic development between Republic Kazakhstan and the Chinese National Republic in the XXI century

Balzhan Abylkanovna Chakenova¹, Lyazzat Temirbekovna Kozhakeyeva¹, Ainagul Tolganbaevna Kaipbayeva¹,

Anar Bakytzhanovna Bakytzhanova²

¹Kazakh State Women’s Teacher Тraining University, Aiteke bi, 99, Almaty, 050000, Republic of Kazakhstan

²State University named after Shakarim Semey city, Glinka, 20А, Semey, 071412, Republic of Kazakhstan

Abstract. Creation right at the beginning the twenty first century (June 2001) the Shanghai Organization of Cooperation which has come in the stead of "the Shanghai Five», marks itself a new mark in relations between China and the countries of the Central Asia. From the organization which has been originally created for the decision of especially frontier questions, including border demilitarization between China, Russia and three central-Asian countries (Kazakhstan, Kirgizstan and Tajikistan), having the general border from the Peoples Republic of China, had been created the organization which purpose is not only the permission of frontier questions, but also development economic, political and a cultural contact, and also coordination of efforts in fight against terrorism business. Ethnic relations of Kazakhs of Kazakhstan and Kazakhs in China also can promote strengthening of these communications. Opening of a railway route between Almaty and Urumchi has opened to Kazakhstan access to seaports in the Chinese province Liaoning for trade with other world. Investments of China into oil projects in the west of Kazakhstan also promote strengthening of economic presence of China in Kazakhstan.

[Chakenova B.A., Kozhakeyeva L.T., Kaipbayeva A.T., Bakytzhanova A.B. History-economic development between Republic Kazakhstan and the Chinese National Republic in the XXI century. Life Sci J 2014;11(7s):436-439] (ISSN:1097-8135). http://www.lifesciencesite.com. 93

doi:10.7537/marslsj1107s14.93

Keywords: The Republic of Kazakhstan, the People's Republic of China, international relations, the Shanghai Cooperation Organization

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Permanent bed planting in irrigated south-eastern Kazakhstan conditions

Tastanbek Atakulov¹, Yeltay Alkenov¹, Zhumagali Ospanbaev²

¹Kazakh National Agrarian University, Abay Avenue, 8, Almaty, 050010, Kazakhstan

²Kazakh Research Institute of agriculture and crop production, Yerlepesov Street, 1, Almalybak, 040909, Kazakhstan

Abstract. The present paper focuses on bed planted wheat systems using in the south-eastern part of Kazakhstan. This experiment was conducted with winter wheat, corn and soybean to determine intensive ways of irrigated land use. Conventional flat planting has some disadvantages and using of bed-planting system in region can become the basis of crop diversification. Results of research confirmed effectiveness of direct seeding on permanent beds, showed higher crop yield and good profit.

[Atakulov T., Alkenov Y., Ospanbaev Z. Permanent bed planting in irrigated south-eastern Kazakhstan conditions. Life Sci J 2014;11(7s):440-442] (ISSN:1097-8135). http://www.lifesciencesite.com. 94

doi:10.7537/marslsj1107s14.94

Keywords: bed planting, Kazakhstan, conventional agriculture, no tillage, ridge planting system, permanent beds, winter wheat

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Nominative derivation specificity in the typologically distant languages

Venera Gabdulchakovna Fatkhutdinova

Kazan (Volga Region) State University, Kremlevskaya Street, 18, Kazan, 420008, Russia

Abstract. In the study based on the material of Russian and Tatar derived words you can reveal the nominative derivation specificity, which is a characteristic of most natural languages. We also have established the causes of interlingual asymmetry in the ratio of derivative and non-derivative lexical units: first of all it's the systemic-structural differences between Russian and Tatar languages, due to their belonging to the different morphological types, as well as the specificity of linguistic consciousness, namely the signs and associations that are underlied the name and reflected in its inner form.

[Fatkhutdinova V.G. Nominative derivation specificity in the typologically distant languages. Life Sci J 2014;11(7s):443-446] (ISSN:1097-8135). http://www.lifesciencesite.com. 95

doi:10.7537/marslsj1107s14.95

Keywords: linguistic typology, word formation, semantics, nominative unit, word's inner form

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Development of methodical instructions for assessment of effectiveness of personnel labour activity motivation managing system

Nadezhda Viktorovna Chirkova, Elena Valer'evna Shilova, Ekaterina Vladimirovna Ponosova, Tat'jana Viktorovna Alferova
Perm Institute of Economics and Finance, Ekaterininskaja Str., 141, Perm, 614068, Russia

Abstract. The article deals with the essence of the motivation managing system and instructions for assessment of effectiveness of the personnel’s labour activity motivation managing system, it provides with recommended parameters. Based on comparison of actual assessments with reference ones it is possible to uncover weak spots of personnel labour activity motivation managing system and to develop actions for its enhancement.
[Chirkova N.V., Shilova E.V., Ponosova E.V., Alferova T.V. Development of methodical instructions for assessment of effectiveness of personnel labour activity motivation managing system. Life Sci J 2014;11(7s):447-452] (ISSN:1097-8135). http://www.lifesciencesite.com. 96 

doi:10.7537/marslsj1107s14.96

Keywords: expert method; integrated indicator of motivation managing system effectiveness, social, economic and moral motivation; managing and managed subsystem

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Interrelation of emotional intelligence, aggressiveness and anxiousness indicators of students of pedagogical specialties: gender differences study

Marina Fedorenko and Victoria Potapova

Kazan Federal University, Kremlyovskaya Str., 18, Kazan, 420008, Russia

Abstract. The article covers the results of the empirical research which allow to reveal and compare the interrelations of emotional intelligence, aggressiveness, hostility, situational and personal anxiousness indicators of young men and girls - future teachers studying at the 2 course of the faculty of arts of Kazan federal university. The comparative analysis has not revealed consistent gender peculiarities of emotional intelligence, aggressiveness, hostility, situational and personal anxiousness indicators of future teachers. The obtained results allow to draw the following conclusions: the better the students understand their psychology, the better they treat other people; this influences the ability of social adaptation, the level of their aggressiveness and hostility is lowered, their anxiousness is controlled by means of emotional intelligence.

[Fedorenko M., Potapova V. Interrelation of emotional intelligence, aggressiveness and anxiousness indicators of students of pedagogical specialties: gender differences study. Life Sci J 2014;11(7s):453-456] (ISSN:1097-8135). http://www.lifesciencesite.com. 97

doi:10.7537/marslsj1107s14.97

Keywords: emotional intelligence, aggressiveness, hostility, anxiousness

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Modified Bloom filter for high performance hybrid NoSQL systems

A.B.Vavrenyuk, N.P.Vasilyev, V.V.Makarov, K.A.Matyukhin, M.M.Rovnyagin, A.A.Skitev

National Research Nuclear University MEPhI (Moscow Engineering Physics Institute), Russia

Abstract. This article addresses problems of implementation of a modified Bloom filter as an additional module for mass data storage systems in supercomputers with hybrid CPU/GPU architecture. It is proposed to use a modified filter with counters, which makes it possible to monitor not only data addition, but also data removal. A comparative analysis has been made of a serial CPU version and a hybrid version of the Bloom filter based on use of NVIDIA CUDA technology.

[Vavrenyuk A.B., Vasilyev N.P., Makarov V.V., Matyukhin K.A., Rovnyagin M.M., Skitev A.A. Modified Bloom filter for high performance hybrid NoSQL systems. Life Sci J 2014;11(7s):457-461] (ISSN:1097-8135). http://www.lifesciencesite.com. 98

doi:10.7537/marslsj1107s14.98

Keywords: Bloom filter, CPU/GPU hybrid architecture, NVIDIA CUDA, hashing

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Content of Acetylcholine and Gastrin in Biological Fluids and Tissues in Patients with Stomach Polyposis

Ryskhan Tazhimuradov¹, Zhenis Sergazin², Nurlan Zhanabayev³, Baurjan Ashirov¹, Aliya Ilimova¹, Maria Saranova¹, Rauan Botabayeva⁴, Zhaksylyk Akhmed¹

 
¹South-Kazakhstan State Pharmaceutical Academy, Shymkent, Kazakhstan

²Regional Hospital, Shymkent, Kazakhstan

³International Kazakh-Turkish University H.A. Yassaui, Shymkent, Kazakhstan

⁴Kazakh National Medical University named after S.D. Asfendiyarov, Almaty, Kazakhstan

kairat_phd@mail.ru

Abstract: In recent years, much attention has been paid to the role of hormones and biogenic amines, contained in the gastric mucosa, in the regulation of gastric secretion. At the same time, monoamines ratio plays a significant role in changing the activity of gastric juice and impaired regulatory mechanisms of the stomach. These disorders are caused by various reasons, resulting in insufficient secretory function of the stomach. Unfortunately, there are not enough data on the significance of these factors in polyps’ formation. This led us to conduct a comprehensive study of gastrointestinal hormones and biogenic amines in patients with gastric polyps of different locations, sizes and shapes. We believe that our study will come closer to understanding the mechanisms of polyps’ formation and its cancerous transformation.

[Tazhimuradov R., Sergazin Zh., Zhanabayev N., Ashirov B., Ilimova A., Saranova M., Botabayeva R., Akhmed Zh. Content of Acetylcholine and Gastrin in Biological Fluids and Tissues in Patients with Stomach Polyposis. Life Sci J 2014;11(7s):462-465] (ISSN:1097-8135). http://www.lifesciencesite.com. 99

doi:10.7537/marslsj1107s14.99

Keywords: Gastric juice; gastric secretion; gastrin; acetylcholine; stomach polyps; gastric mucosa

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Sharing Ideas and Their Creative Effects using Social Network Services

(Concentrated on team project in university and corporation)

Jung Hee Kim ¹, Ji Su Choi ², Hak Hyun Choi ²

^1. Dept. of Culture Contents, Sungkyunkwan University, 25-2 Sungkyunkwan-ro, Jongno-gu, Seoul, 110-745, Korea

^2. Dept. of Contents Design, Seoul Women’s University, 621 Hwarang-ro, Nowon-gu, Seoul, 139-774, Korea

choiidea@gmail.com

Abstract: The purpose of this study is to show the influence of how SNS(Social Network Services) can help sharing ideas on creation. Also, the efficiency of the process in a team project is also included in the study. According to the survey, the reason why we use SNS in team projects is not because of the efficiency of the progress and the improvement of the performance. It was just because we had trouble matching each other's available time. In this study, we brought up a problem about the inefficiency of a meeting in original team project. As a way of solving this problem, using the platform of SNS and making a better way of deriving ideas in a team project was the background of this research. We are trying to validate how utilizing SNS as a place of sharing ideas and show that it can lead to better performance. The analysis conducted a survey of students in their twenties and one hundred and ten office workers who have experience of using SNS as a way of performing their tasks, through online Google research. After the survey we implemented FGI on the subject, dividing into two groups, people who have used SNS as a platform for sharing and the others who have not. As a result, the group of people who have used SNS show competitive advantage over other teams of illustrating creativity of creative result and degree of completion. That is to say, the core of our study is sharing ideas by SNS helps to bring out ideas in lower stress environment and enable to perform their tasks with more innovative creation. By this, it leads to reasonable competition within teams and creates synergy. Consequently, the expected effectiveness of this study would be for SNS to be utilized as a platform for sharing idea. Especially, on projects in colleges and companies leading to improvement of time efficiency and accomplish improved productivity.

[Jung Hee Kim, Ji Su Choi, Hak Hyun Choi. Sharing Ideas and Their Creative Effects using Social Network Services (Concentrated on team project in university and corporation). Life Sci J 2014;11(7s):466-470] (ISSN:1097-8135). http://www.lifesciencesite.com. 100

doi:10.7537/marslsj1107s14.100

Keywords: Team project; sharing ideas; social networks service; creative idea

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Implementation of Storytelling Promotional Video using Color Marketing

Jung Hee Kim ¹, Seung Ae Lim ², Hak Hyun Choi ²

^1. Dept. of Culture Contents, Sungkyunkwan University, 25-2 Sungkyunkwan-ro, Jongno-gu, Seoul, 110-745, Korea

^2. Dept. of Contents Design, Seoul Women’s University, 621 Hwarang-ro, Nowon-gu, Seoul, 139-774, Korea

choiidea@gmail.com

Abstract: This study use to color marketing representation techniques for the production of promotional video. Prior to the implementation representation of color marketing techniques and storytelling through a theoretical study and analysis of existing promotional video. In addition, the marketing dimension to enhance the brand image you want to research on the method. This is the core of storytelling video to promote effective and tastefully delivered message, and specifically the new visual expression through color marketing techniques will fuse. Through this technique, movie stars to raise the attention of the consumer may experience discriminatory. Specific research methods of extracting color using Adobe Premiere and digital storytelling techniques to propose a process. Can also be used in various ways in the future and potential benefits, want to study the potential for development.

[Jung Hee Kim, Seung Ae Lim, Hak Hyun Choi. Implementation of Storytelling Promotional Video using Color Marketing. Life Sci J 2014;11(7s):471-475] (ISSN:1097-8135). http://www.lifesciencesite.com. 101

doi:10.7537/marslsj1107s14.101

Keywords: Promotional video; digital storytelling; color marketing

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Promotional Video Production which fused The Motion Graphics and Color Marketing

Jung Hee Kim ¹, Seung Ae Lim ², Hak Hyun Choi ²

^1. Dept. of Culture Contents, Sungkyunkwan University, 25-2 Sungkyunkwan-ro, Jongno-gu, Seoul, 110-745, Korea

^2. Dept. of Contents Design, Seoul Women’s University, 621 Hwarang-ro, Nowon-gu, Seoul, 139-774, Korea

choiidea@gmail.com

Abstract: This study is aimed to analyze discriminatory promotional video content production and how motion graphics techniques are used. Color marketing and video marketing of new promotional offers in terms of the growth potential, and want to take advantage of the research plan. To this end, the theoretical background and practical case study analysis was performed. A new promotional video representation techniques, and effects of the implementation process was derived. Purposes of this study, experimental study was made, and a film for the expected effects such forward a new proposal for a promotional video that you want.

[Jung Hee Kim, Seung Ae Lim, Hak Hyun Choi. Promotional Video Production which fused The Motion Graphics and Color Marketing. Life Sci J 2014;11(7s):476-480] (ISSN:1097-8135). http://www.lifesciencesite.com. 102

doi:10.7537/marslsj1107s14.102

Keywords: Color marketing; motion graphics; big data; promotional video

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Performance Evaluation of Asphaltic Mixtures Using Bakelite

Adnan Yousaf¹, Arshad Hussain², Muhammad Irfan³, Muhammad Babar Khan² and Anwaar Ahmed²

 ¹Postgraduate Student at National University of Sciences and Technology (NUST), Islamabad, Pakistan

²Assistant Professor at National University of Sciences and Technology (NUST), Islamabad, Pakistan

³Associate Professor at National University of Sciences and Technology (NUST), Islamabad, Pakistan

adnanyousaf@nit.nust.edu.pk

Abstract: This research evaluates the performance of various hot mix asphalt mixtures. Four HMA mixtures (two controlled and two modified) for wearing course were evaluated within envelope of national highway authority (NHA’s) class A and class B gradations using Superpave mix design method. Bakelite, an old plastic was added as modifier to the penetration grade 60/70 binder. This study investigated the rutting resistance by Hamburg Wheel tracker test at room temperature and stiffness by dynamic modulus test at various temperatures (25, 40 and 50˚C) and frequencies (0.1, 0.5, 1, 5, 10 and 25 Hz) using Asphalt Mixture Performance Tester (AMPT). The test results indicated that with the addition of bakelite, the performance of mixtures improved significantly. The percentage reduction in rut depth at 6% optimum bakelite content was found to be 29% and 38% for class A mixtures and class B mixtures, respectively when compared to controlled mixtures. Likewise, the percentage increase in dynamic modulus values was found to be 36% and 46% for class A mixtures and for class B mixtures at 50°C respectively. The statistical technique of Full Factorial Design of Experiments was used and results revealed that frequency was found to be the most effectual factor on the dynamic modulus, followed by temperature and bakelite. This research would facilitate the pavement engineers to minimize the distresses during the service life using bakelite as a modifier.

[Yousaf A, Hussain A, Irfan M, Khan M.B, Ahmad A. Performance Evaluation of Asphaltic Mixtures using Bakelite. Life Sci J 2014;11(7s):481-488] (ISSN:1097-8135). http://www.lifesciencesite.com. 103

doi:10.7537/marslsj1107s14.103

Keywords: HMA; Rutting; Bakelite; Wheel tracker; Dynamic Modulus.

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Effect of Art Therapy Program on the Physical, Emotional, Cognitive functions of the Korean elderly with Dementia

Kim Young Ri¹, Kim Yun Jeong², Kang Hyun Jung³

^1,2,3 Department of Elderly welfare, Hanseo University, Korea

² Corresponding Author: Kim Yun Jeong: twoyun21@hanmail.net

Abstract: The study aims to figure out the effect of art therapy on the physical, emotional, and cognitive functions, of the elderly with dementia. The study carried out group art therapy as a psychological approach to solve it. 5 in experiment group and 6 in control group were randomly selected from the elderly with dementia who were in the silver care unit in Chungnam Medical Institutes. First, when physical function efficacy was verified after art therapy, covariance showed the improvement of physical function in the experimental group, but no significant change was found in control group. Second, the result of the analysis of covariance on the cognitive functions of the control and experimental groups, there wasn't a significant difference between the cognitive function points of the experimental and control groups. Third, when emotion function efficacy was verified after group art therapy, covariance showed the improvement of emotion function in the experimental group, but no significant change was found in the control group.

[Kim Young Ri, Kim Yun Jeong, Kang Hyun Jung. Effect of Art Therapy Program on the Physical, Emotional, Cognitive functions of the Korean elderly with Dementia. Life Sci J 2014;11(7s):489-493] (ISSN:1097-8135). http://www.lifesciencesite.com. 104

doi:10.7537/marslsj1107s14.104

Keywords: Art therapy: dementia: physical function: emotional function: cognitive function

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The role of self-esteem in the relationship between depression and suicidal ideation of Korean adolescents

Kim, Yun Jeong

Department of Elderly Welfare, Hanseo University, Hanseo 1-ro Haemi-myun Sesan-city Chungnam-do, Korea